1  ---
 2  title: Creative Director
 3  slug: creative-director
 4  date_published: 2018-02-04T13:36:00.000Z
 5  date_updated: 2021-09-13T13:16:51.000Z
 6  tags: Roles, #Import 2023-01-03 20:04
 7  draft: true
 8  ---
 9  
10  ### Role
11  
12  - Define the positioning, look and feel, and tone of voice of the brand which will live across all mediums
13  - Define a flexible brand system supporting various Status initiatives and products
14  - Leverage core consumer insights to effectively communicate the benefits of Status to the world
15  - Create a globally recognizable brand
16  
17  ### Responsibilities
18  
19  - Work with marketing, product, and research teams to identify strategic insights that will impact the creation of the brand
20  - Based on consumer research and design principles, help craft the visual design system for Status
21  - Creation of styleguide to be used by all functional teams including, product, marketing, BD, etc
22  - Implementation of design system across all Status properties and marketing initiatives
23  - Creation and implementation of brand tone of voice in line with company goals and consumer insights.
24  - Ensure all product and marketing material follow brand guidelines
25  - Continuous research and assessment for brand refinement
26  - Creation of brand deliverables
27  - Ongoing ownership of brand to ensure the rules of the design system and tone of voice are met across all touchpoints at all times
28  - Creation and execution of product and brand campaigns