1  ---
 2  aliases:
 3    - Understanding Media - The Extensions of Man
 4  citekey: McLuhan.Lapham1964
 5  tags:
 6    - bibnote
 7  ---
 8  
 9  > [!book] Bibliography
10  > McLuhan, Marshall, and Lewis H. Lapham. 1994. _Understanding Media: The Extensions of Man_. Reprint edition. Cambridge, Mass.: The MIT Press.  
11  
12  >[!meta]- Metadata  
13  > **FirstAuthor**:: McLuhan, Marshall  
14  > **Author**:: Lapham, Lewis H.  
15  ~  
16  > **Title**:: Understanding Media: The Extensions of Man  
17  > **Year**:: 1994  
18  > **Citekey**:: McLuhan.Lapham1994  
19  > **itemType**:: book  
20  > **Publisher**:: The MIT Press  
21  > **Location**:: Cambridge, Mass.  
22  > **ISBN**:: 978-0-262-63159-4
23  
24  ___
25  
26  >[!focus] Goal (Selection Intent):
27  >- Gain insights on how technology shapes our behavior and impacts our every day life
28  
29  >[!eye] Overview
30  >
31  ## Notes
32  -  p.8) [[5650.2 The medium is the message]]
33  - p.11) Technology / mediums are not neutral (cont. in [[5650.2 The medium is the message|5650.2]])
34  - p.12) The content of any medium is a medium itself. The light is raw information and does not become a medium until it conveys a discernible message
35  - p.15) Any medium can impose power on the unwary (cf. p.11)
36  - p.16) [[Mental breakdown is the outcome of being immersed in informational patterns]]
37  - p.18) Tyrannical dictators are an external threat but the threat of technology comes from within and shapes our culture
38  - p.22) Medium distictions:
39  	- **Hot medium**: High participation - are experienced by multiple senses (e.g. movies, video games) / unifies spaces
40  	- **Cool medium**: Low participation - experienced by one sense (e.g. telephone) / unifies the ages (p.23)
41  - p.24) Acceleration of intensity in which mediums heat up or cool down and its impact on societies
42  - p.26) At first, [[digital technology created anxiety, now it creates boredom]]
43  	- "The greater the truth, the greater the libel." –Kenneth Boulding
44  
45  
46  
47  ___
48  >[!sticky]+ Notes Cited
49  >```dataview 
50  TABLE WITHOUT ID file.link AS "Links to this page" FROM "" WHERE contains(file.outlinks, this.file.link)
51  >```