1  {
 2    "templates": [
 3      {
 4        "id": "followup2_sms_01_au",
 5        "channel": "sms",
 6        "step": 2,
 7        "country": "AU",
 8        "body_spintax": "{G'day|Hi} [firstname|there], found another {conversion issue|problem} on [domain] — {other [industry] businesses are already fixing these|common issue in [industry]|easy fix}. {Want the breakdown?|Details?}",
 9        "tone": "casual",
10        "approach": "social-proof",
11        "language": "en"
12      },
13      {
14        "id": "followup3_sms_01_au",
15        "channel": "sms",
16        "step": 3,
17        "country": "AU",
18        "body_spintax": "[firstname|Hi], [domain]'s [grade] score could mean {hundreds|thousands} in lost {leads|enquiries}/month. Audit is [pricing]. {Worth a look?|Interested?}",
19        "tone": "direct",
20        "approach": "roi-framing",
21        "language": "en"
22      },
23      {
24        "id": "followup3_sms_02_au",
25        "channel": "sms",
26        "step": 3,
27        "country": "AU",
28        "body_spintax": "{Hi|Hey} [firstname|there], {scored|checked} [industry] sites near you. Yours: [grade]. {Top sites aren't better — better website|Gap is fixable}. {Details?|Interested?}",
29        "tone": "friendly",
30        "approach": "competitor-gap",
31        "language": "en"
32      },
33      {
34        "id": "followup4_sms_01_au",
35        "channel": "sms",
36        "step": 4,
37        "country": "AU",
38        "body_spintax": "{Hi|Hey} [firstname|there], sample [industry] audit at auditandfix.com — {shows what you'd get|see what's included}. {Want one for [domain]?|Reply YES for yours.}",
39        "tone": "helpful",
40        "approach": "case-study",
41        "language": "en"
42      },
43      {
44        "id": "followup5_sms_01_au",
45        "channel": "sms",
46        "step": 5,
47        "country": "AU",
48        "body_spintax": "{Hi|Hey} [firstname|there], one free fix for [domain]: your {headline|CTA|trust signals} {need work|could be stronger}. {Want the full list?|Reply for details.} Audit is [pricing].",
49        "tone": "generous",
50        "approach": "quick-win",
51        "language": "en"
52      },
53      {
54        "id": "followup6_sms_01_au",
55        "channel": "sms",
56        "step": 6,
57        "country": "AU",
58        "body_spintax": "[firstname|Hi], {paying for Google/Facebook ads?|running any online ads?} [domain]'s [grade] score means {most paid clicks bounce|you're losing ad spend}. {Fix the leak?|Want the details?}",
59        "tone": "direct",
60        "approach": "ad-waste",
61        "language": "en"
62      },
63      {
64        "id": "followup7_sms_01_au",
65        "channel": "sms",
66        "step": 7,
67        "country": "AU",
68        "body_spintax": "[firstname|Hi], scored 43,000+ sites — {pattern is always the same|same issue everywhere}: best businesses don't always have best websites. [domain] is fixable. [pricing]. {Interested?|Worth a look?}",
69        "tone": "professional",
70        "approach": "authority",
71        "language": "en"
72      },
73      {
74        "id": "followup8_sms_01_au",
75        "channel": "sms",
76        "step": 8,
77        "country": "AU",
78        "body_spintax": "Last msg about [domain] — {closing the file|won't bug you again}. Offer's at auditandfix.com if you {ever want it|change your mind}. {Cheers!|All the best!}",
79        "tone": "respectful",
80        "approach": "breakup",
81        "language": "en"
82      }
83    ]
84  }