1  {
  2    "templates": [
  3      {
  4        "id": "followup2_sms_01_ca",
  5        "channel": "sms",
  6        "step": 2,
  7        "country": "CA",
  8        "body_spintax": "{Hey|Hi} [firstname|there] — trust score gap found. 3 of 5 rivals {outrank you|score higher}. Fix: [pricing]. Want the details?",
  9        "tone": "friendly",
 10        "approach": "weakness-social-proof",
 11        "language": "en"
 12      },
 13      {
 14        "id": "followup2_sms_02_ca",
 15        "channel": "sms",
 16        "step": 2,
 17        "country": "CA",
 18        "body_spintax": "{Hey|Hi} [firstname|there], broken links {hurt|kill} conversions. Clients who fixed this saw 20%+ lift. Fix: [pricing]. More info?",
 19        "tone": "friendly",
 20        "approach": "weakness-social-proof",
 21        "language": "en"
 22      },
 23      {
 24        "id": "followup3_sms_01_ca",
 25        "channel": "sms",
 26        "step": 3,
 27        "country": "CA",
 28        "body_spintax": "{Hey|Hi} [firstname|there], 1 extra customer/month and [pricing] pays for itself in week one. {Worth a chat?|Interested?}",
 29        "tone": "friendly",
 30        "approach": "roi-framing",
 31        "language": "en"
 32      },
 33      {
 34        "id": "followup3_sms_02_ca",
 35        "channel": "sms",
 36        "step": 3,
 37        "country": "CA",
 38        "body_spintax": "[firstname|Hi], fixes for [domain] typically return 8-12x in 90 days. [pricing] to start. {Still interested?|Worth a look?}",
 39        "tone": "friendly",
 40        "approach": "roi-framing",
 41        "language": "en"
 42      },
 43      {
 44        "id": "followup4_sms_01_ca",
 45        "channel": "sms",
 46        "step": 4,
 47        "country": "CA",
 48        "body_spintax": "{Hey|Hi} [firstname|there], want to see what we fix? Sample report: [brand_url_short] — [pricing] covers everything. {Worth a look?|Take a peek?}",
 49        "tone": "friendly",
 50        "approach": "case-study-sample",
 51        "language": "en"
 52      },
 53      {
 54        "id": "followup4_sms_02_ca",
 55        "channel": "sms",
 56        "step": 4,
 57        "country": "CA",
 58        "body_spintax": "{Hey|Hi} [firstname|there], a local biz fixed 11 issues, hit page 1 in 6 weeks. Proof: [brand_url_short] — [pricing]. {Sound good?|Interested?}",
 59        "tone": "friendly",
 60        "approach": "case-study-local",
 61        "language": "en"
 62      },
 63      {
 64        "id": "followup5_sms_01_ca",
 65        "channel": "sms",
 66        "step": 5,
 67        "country": "CA",
 68        "body_spintax": "{Hey|Hi} [firstname|there], tip: add your city to your title tag. Easy local SEO win. Full fix: [pricing]. {Helpful?|Useful?}",
 69        "tone": "generous",
 70        "approach": "quick-win",
 71        "language": "en"
 72      },
 73      {
 74        "id": "followup5_sms_02_ca",
 75        "channel": "sms",
 76        "step": 5,
 77        "country": "CA",
 78        "body_spintax": "{Hey|Hi} [firstname|there], tip: compress images over 200KB — speeds up your site right away. Full fix: [pricing]. {Useful?|Helpful?}",
 79        "tone": "tactical",
 80        "approach": "quick-win-speed",
 81        "language": "en"
 82      },
 83      {
 84        "id": "followup6_sms_01_ca",
 85        "channel": "sms",
 86        "step": 6,
 87        "country": "CA",
 88        "body_spintax": "[firstname|Hi], slow sites waste ad spend — Google lowers Quality Score for poor UX. Fix: [pricing]. {Worth it?|Interested?}",
 89        "tone": "direct",
 90        "approach": "ad-waste",
 91        "language": "en"
 92      },
 93      {
 94        "id": "followup6_sms_02_ca",
 95        "channel": "sms",
 96        "step": 6,
 97        "country": "CA",
 98        "body_spintax": "[firstname|Hi], faster competitors get cheaper clicks. Your audit found speed gaps. Fix: [pricing]. {Want to close it?|Interested?}",
 99        "tone": "competitive",
100        "approach": "competitor-gap",
101        "language": "en"
102      },
103      {
104        "id": "followup7_sms_01_ca",
105        "channel": "sms",
106        "step": 7,
107        "country": "CA",
108        "body_spintax": "{Hey|Hi} [firstname|there], 43,000+ sites scored — yours has fixable issues most owners miss. [pricing] {fixes that|sorts it}. Interested?",
109        "tone": "authority",
110        "approach": "authority",
111        "language": "en"
112      },
113      {
114        "id": "followup7_sms_02_ca",
115        "channel": "sms",
116        "step": 7,
117        "country": "CA",
118        "body_spintax": "[firstname|Hi], 43K+ sites analyzed — the fixes for yours consistently drive revenue. [pricing]. {Open to it?|Worth a look?}",
119        "tone": "data-driven",
120        "approach": "authority-pattern",
121        "language": "en"
122      },
123      {
124        "id": "followup8_sms_01_ca",
125        "channel": "sms",
126        "step": 8,
127        "country": "CA",
128        "body_spintax": "{Hey|Hi} [firstname|there], last message from me. Site issues stay open — [pricing] fixes them whenever you're ready. Take care!",
129        "tone": "respectful",
130        "approach": "breakup",
131        "language": "en"
132      },
133      {
134        "id": "followup8_sms_02_ca",
135        "channel": "sms",
136        "step": 8,
137        "country": "CA",
138        "body_spintax": "{Hey|Hi} [firstname|there], signing off. When site growth is a priority, [pricing] gets you the full fix. {Best of luck!|All the best!}",
139        "tone": "warm",
140        "approach": "breakup-warm",
141        "language": "en"
142      }
143    ]
144  }