1  {
 2    "fine_print_spintax": "{We {found|came across} your {contact details|contact info} on your {website|site} while {researching|looking at} businesses in your {area|industry}. If this email {missed the mark|wasn't relevant}, we'd {genuinely|really} appreciate {your feedback|any feedback}.|Your business {came up|showed up} in a Google search, and we thought {what we do|our service} might be {useful|helpful}. If we {got it wrong|missed the mark}, {please let us know|feel free to tell us} how we can {do better|improve}.|We {came across|found} your business online and {noticed|spotted} a few things on your {site|website} we {can|could} help with. If this isn't {relevant|useful}, we apologize — {feel free to let us know|happy to hear your thoughts}.|We {discovered|found} your {website|site} while {looking at|researching} businesses in your {industry|space} and {wanted to|thought we'd} reach out. If this {isn't|wasn't} {helpful|useful}, we'd love {to hear how we can improve|any feedback on how we can do better}.|Your {site|website} {caught|drew} our attention during a Google search for businesses {like yours|in your industry}. If this email isn't {useful|helpful|of interest}, we {welcome|would love to hear} your feedback so we can {do better|improve}.}",
 3    "templates": [
 4      {
 5        "id": "freefix_email_01_ca",
 6        "channel": "email",
 7        "author": "[persona_name]",
 8        "country": "CA",
 9        "subject_spintax": "{FYI: {noticed|spotted} something on [domain]|quick thing about [domain]|FYI: [domain]}",
10        "body_spintax": "{{Hi|Hey|Hello} [firstname|there]{,|!}\n\n|}{I was {looking at|going through} [domain] {earlier|this morning} and {noticed|spotted} your [weakness] — {it's a pretty {common|easy-to-miss} one|not an obvious thing, but it matters}.|{Came across|Stumbled across} [domain] {yesterday|recently} and something {jumped out at me|caught my eye}: your [weakness]. {Most [industry] sites have the same issue|It's one of those things that flies under the radar}.}\n\n{I've already written up a fix for it — {takes about|it's maybe} {2 minutes|5 minutes} to {apply|drop in}.|I went ahead and put together {a specific fix|the fix} you can {apply|use} yourself. No {developer|coding} knowledge needed.|I've {actually|already} prepared {the fix|a solution} — straightforward enough that anyone on your team could {handle it|apply it}.}\n\n{{Just reply and I'll send it over|Reply and I'll get it over to you} — no strings attached.|{Happy to|Glad to} send it over if you want it. No catch.|Say the word and I'll {send|forward} it {over|your way} — {completely|totally} free.}\n\n{Thanks|Best}",
11        "tone": "direct",
12        "approach": "noticed-wrote-want-it",
13        "tested": false,
14        "conversions": 0,
15        "sends": 0,
16        "language": "en"
17      },
18      {
19        "id": "freefix_email_02_ca",
20        "channel": "email",
21        "author": "[persona_name]",
22        "country": "CA",
23        "subject_spintax": "{FYI: {gap|issue} in your Google {listing|presence}|your [domain] Google listing|something {missing|off} in your Google listing}",
24        "body_spintax": "{{Hi|Hey|Hello} [firstname|there]{,|!}\n\n|}{There's {a gap|something} in how [domain] {shows up|appears} {on Google|in search} that {most [industry] businesses|a lot of [industry] sites} {don't realize is there|miss entirely}.|The way [domain] {presents|comes across} in Google results {isn't quite right|has a gap} — and it's the kind of thing {most [industry] businesses|nearly every [industry] site} {overlooks|never picks up on}.}\n\n{Specifically: [weakness]. {It's a small thing but it compounds|Sounds minor but it adds up over time}.|Here's the issue: [weakness]. {On its own it seems minor, but over weeks it quietly {eats into|chips away at} your traffic.|Doesn't seem like much until you realize how many potential {customers|visitors} it's {diverting|sending} elsewhere.}}\n\n{I've already drafted a fix for exactly this — {literally a {2-minute|5-minute} change|something you {or anyone on your team|or your web person} could do today}.|I put together {the fix|a specific fix} — {nothing complicated, just a clear change|your web {person|developer} could {apply|drop} it in {under an hour|a few minutes}}.}\n\n{Want me to send it over?|Just reply and I'll get it over to you.|Reply and it's yours — no catch.}\n\n{Thanks|Best}",
25        "tone": "curious",
26        "approach": "curiosity-gap-google",
27        "tested": false,
28        "conversions": 0,
29        "sends": 0,
30        "language": "en"
31      },
32      {
33        "id": "freefix_email_03_ca",
34        "channel": "email",
35        "author": "[persona_name]",
36        "country": "CA",
37        "subject_spintax": "{quick {improvement|win} for [domain]|one thing to {fix|change} on [domain]|FYI: quick {win|fix} for [businessName]}",
38        "body_spintax": "{{Hi|Hey|Hello} [firstname|there]{,|!}\n\n|}{I {was reviewing|had a look at|took a look at} [domain] {and found|and noticed} something worth flagging.|I came across [domain] {recently|the other day} and {one thing|something} stood out.|Had a look at [domain] {this week|recently} — {one thing|something} {worth mentioning|worth a quick heads-up}.}\n\n{Your [weakness] {could be stronger|is {a bit|slightly} underdone|is {holding|probably holding} you back a little}. {In plain terms|Basically}: [reasoning].|[weakness] — {it's not where it should be|there's room to tighten it up}. {What that means in practice|Put simply}: [reasoning].}\n\n{I've already written up a fix — {it's{| pretty} straightforward|nothing complicated} — and {I'm happy to send it over at no charge|you're welcome to it, no charge}.|I've put together {a specific fix|the fix} for this. {No charge, no obligation|Totally free} — just {something|a change} you can {action|apply} right away.}\n\n{If that sounds useful, just reply and I'll{| get it} sent over.|Just reply if you'd like it.|{Interested?} Reply and I'll {send|forward} it over.}\n\n{Thanks|Best}",
39        "tone": "helpful",
40        "approach": "helpful-improvement",
41        "tested": false,
42        "conversions": 0,
43        "sends": 0,
44        "language": "en"
45      },
46      {
47        "id": "freefix_email_04_ca",
48        "channel": "email",
49        "author": "[persona_name]",
50        "country": "CA",
51        "subject_spintax": "{[domain]: [weakness]|re: [weakness] on [domain]|FYI: [weakness] on your site}",
52        "body_spintax": "{{Hi|Hey|Hello} [firstname|there]{,|!}\n\n|}{[weakness] — {that's the specific thing I noticed|that's what caught my attention} when I looked at [domain].|I looked at [domain] and {one thing|something} {stood out right away|was hard to miss}: [weakness].}\n\n{[reasoning].|{Here's why that matters|Why it matters}: [reasoning].}\n\n{I've written up a fix for it — {nothing fancy, just a {clear|specific} change you can make {today|right now}|a clear, specific change}. And {I'm happy to send it over for free|it's yours if you want it, no charge}.|I've already put a fix together — {practical, specific, something you can {apply|action} today|not a vague suggestion, an actual change}. {It's yours at no charge|Happy to send it over for free}.}\n\n{Just reply and I'll send it over.|Reply and I'll get it to you.|{Drop me|Send me} a reply and it's yours.}\n\n{Thanks|Best}",
53        "tone": "specific",
54        "approach": "lead-with-weakness",
55        "tested": false,
56        "conversions": 0,
57        "sends": 0,
58        "language": "en"
59      },
60      {
61        "id": "freefix_email_05_ca",
62        "channel": "email",
63        "author": "[persona_name]",
64        "country": "CA",
65        "subject_spintax": "{FYI: [domain]|quick one about [domain]|{noticed|spotted} something on [domain]}",
66        "body_spintax": "{{Hi|Hey|Hello} [firstname|there]{,|!}\n\n|}{Noticed [weakness] on [domain]. I've written a fix — reply and I'll send it over. No strings.|Spotted [weakness] on [domain]. Got {the fix|a fix} ready. Reply and it's yours — no catch.|[weakness] on [domain]. {Already got|I've got} the fix {written up|ready to go}. {Want it? Free, obviously.|Yours if you want it. No strings.}}\n\n{Thanks|Best}",
67        "tone": "punchy",
68        "approach": "short-three-sentence",
69        "tested": false,
70        "conversions": 0,
71        "sends": 0,
72        "language": "en"
73      },
74      {
75        "id": "freefix_email_06_ca",
76        "channel": "email",
77        "author": "[persona_name]",
78        "country": "CA",
79        "subject_spintax": "{something I noticed on [domain]|re: [domain] — worth {a read|a look}|a thought about [businessName]'s website}",
80        "body_spintax": "{{Hi|Hey|Hello} [firstname|there]{,|!}\n\n|}{I've been looking at a lot of [industry] websites {lately|recently} and {I came across|stumbled across} [domain] {the other day|recently|this week}.|I spend {a fair bit of|a lot of} time reviewing [industry] websites — [domain] {came up|landed on my radar} {the other day|recently|this week}.|I review [industry] sites {for a living|professionally}. Came across [domain] {recently|the other day} and wanted to {flag|mention} something.}\n\n{Good site overall — you've clearly put {work|effort} into it. {But|And} there's {one thing|something} that {stood out to me|caught my eye}: [weakness].|{Nice {looking|clean} site|Solid site overall}. {One thing did stand out though|But one thing caught my eye}: [weakness].}\n\n{{It's not a big deal on its own|Sounds small, I know} — but [reasoning]. {And it's the kind of thing that quietly chips away at your results.|It compounds over time.}|{On its own it seems minor|Might seem trivial} — but [reasoning]. {Left alone, it just keeps {eroding|eating into} your numbers.|Over weeks and months, it really adds up.}}\n\n{I've already written up a {specific|clear} fix for it — {the kind of thing your web {person|developer} could drop in {in a few minutes|in under an hour}|something that takes maybe 10 minutes to apply}. {Happy to send it over at no charge.|It's yours if you want it — no charge, no catch.}|I went ahead and put together a fix — {practical, not vague|specific enough to action right away}. {No charge. Just reply and I'll send it.|Happy to {forward|send} it over for free.}}\n\n{Just reply and I'll{| get it} sent over.|Reply and I'll get it to you.|{Interested?} Just let me know.}\n\n{Thanks|Best}",
81        "tone": "conversational",
82        "approach": "personal-dad-style",
83        "tested": false,
84        "conversions": 0,
85        "sends": 0,
86        "language": "en"
87      }
88    ]
89  }