1  {
 2    "templates": [
 3      {
 4        "id": "sms_pauljames_01_ca",
 5        "channel": "sms",
 6        "author": "Paul James",
 7        "country": "CA",
 8        "body_spintax": "{Hi|Hey} [firstname], [domain] could convert better. Quick breakdown ready - want it? Reply STOP to opt out.",
 9        "tone": "casual",
10        "approach": "quick-win",
11        "tested": false,
12        "conversions": 0,
13        "sends": 0,
14        "language": "en"
15      },
16      {
17        "id": "sms_001_ca",
18        "channel": "sms",
19        "author": "System",
20        "country": "CA",
21        "body_spintax": "{Hi|Hey} [firstname], [domain]: [recommendation_sms]. More info? Reply YES. Reply STOP to opt out.",
22        "tone": "casual",
23        "approach": "problem-solution",
24        "tested": false,
25        "conversions": 0,
26        "sends": 0,
27        "language": "en"
28      },
29      {
30        "id": "sms_002_ca",
31        "channel": "sms",
32        "author": "System",
33        "country": "CA",
34        "body_spintax": "{Hi|Hey} [firstname], up to [impact]% leads lost on [domain]: [recommendation_sms]. More info? YES. Reply STOP to opt out.",
35        "tone": "direct",
36        "approach": "quick-win",
37        "tested": false,
38        "conversions": 0,
39        "sends": 0,
40        "language": "en"
41      },
42      {
43        "id": "sms_003_ca",
44        "channel": "sms",
45        "author": "System",
46        "country": "CA",
47        "body_spintax": "Your [industry] site: [recommendation_sms]. up to ~[impact]% lead loss. Details? Reply YES. Reply STOP to opt out.",
48        "tone": "helpful",
49        "approach": "educational",
50        "tested": false,
51        "conversions": 0,
52        "sends": 0,
53        "language": "en"
54      },
55      {
56        "id": "sms_004_ca",
57        "channel": "sms",
58        "author": "System",
59        "country": "CA",
60        "body_spintax": "{Hi|Hey} [firstname]! [domain]: [recommendation_sms]. Details? Reply YES. Reply STOP to opt out.",
61        "tone": "casual",
62        "approach": "authority",
63        "tested": false,
64        "conversions": 0,
65        "sends": 0,
66        "language": "en"
67      },
68      {
69        "id": "sms_005_ca",
70        "channel": "sms",
71        "author": "System",
72        "country": "CA",
73        "body_spintax": "{Hi|Hey} [firstname], [domain]: [recommendation_sms] - up to [impact]% loss. Learn more? YES. Reply STOP to opt out.",
74        "tone": "urgent",
75        "approach": "urgency",
76        "tested": false,
77        "conversions": 0,
78        "sends": 0,
79        "language": "en"
80      }
81    ]
82  }