1  {
 2    "templates": [
 3      {
 4        "id": "sms_pauljames_01_nl",
 5        "channel": "sms",
 6        "author": "Paul James",
 7        "country": "NL",
 8        "body_spintax": "{{Hallo|Goedendag} [firstname] - ontdekt|{Snel gekeken naar|Gecheckt|Bekeken} je homepage en ontdekt} {een paar plekken|enkele punten|een aantal plekken} waar je aanbod beter kan converteren. Ik heb een {eenvoudige|snelle} analyse gemaakt. Wil je dat ik die stuur?",
 9        "tone": "casual",
10        "approach": "quick-win",
11        "tested": false,
12        "conversions": 0,
13        "sends": 0,
14        "language": "nl"
15      },
16      {
17        "id": "sms_001_nl",
18        "channel": "sms",
19        "author": "System",
20        "country": "NL",
21        "body_spintax": "{Hallo|Goedendag} [firstname], [domain] scoort [grade] - voornaamste probleem: [recommendation_sms]. {Los het op en krijg meer leads|Dit oplossen levert meer leads op}. Antwoord JA om het rapport te ontvangen.",
22        "tone": "casual",
23        "approach": "problem-solution",
24        "tested": false,
25        "conversions": 0,
26        "sends": 0,
27        "language": "nl"
28      },
29      {
30        "id": "sms_002_nl",
31        "channel": "sms",
32        "author": "System",
33        "country": "NL",
34        "body_spintax": "[firstname], mogelijk tot [impact]% leadverlies op [domain]. [recommendation_sms]. Audit van 24 uur laat zien hoe je dit oplost. {Wil je het|Doe je mee|Geïnteresseerd}? Antwoord JA.",
35        "tone": "direct",
36        "approach": "quick-win",
37        "tested": false,
38        "conversions": 0,
39        "sends": 0,
40        "language": "nl"
41      },
42      {
43        "id": "sms_003_nl",
44        "channel": "sms",
45        "author": "System",
46        "country": "NL",
47        "body_spintax": "Je [industry] site: [recommendation_sms]. Kost mogelijk tot ~[impact]% van je leads. {Wil je details?|Wil je ons snelle oplossingsrapport?} Antwoord JA.",
48        "tone": "helpful",
49        "approach": "educational",
50        "tested": false,
51        "conversions": 0,
52        "sends": 0,
53        "language": "nl"
54      },
55      {
56        "id": "sms_004_nl",
57        "channel": "sms",
58        "author": "System",
59        "country": "NL",
60        "body_spintax": "{Hallo|Goedendag} [firstname]! [domain] heeft een [grade] conversiescore. [recommendation_sms]. Snelle audit laat zien hoe je leads {30%|aanzienlijk} kunt verhogen. Wil je het? JA.",
61        "tone": "casual",
62        "approach": "authority",
63        "tested": false,
64        "conversions": 0,
65        "sends": 0,
66        "language": "nl"
67      },
68      {
69        "id": "sms_005_nl",
70        "channel": "sms",
71        "author": "System",
72        "country": "NL",
73        "body_spintax": "[firstname] - [domain]: [recommendation_sms] waardoor leads mogelijk met tot [impact]% verminderen. Snelle oplossing beschikbaar. {Details|Interesse}? Antwoord JA.",
74        "tone": "urgent",
75        "approach": "urgency",
76        "tested": false,
77        "conversions": 0,
78        "sends": 0,
79        "language": "nl"
80      }
81    ]
82  }