1  {
  2    "templates": [
  3      {
  4        "id": "email_paul_james_01_nz",
  5        "channel": "email",
  6        "author": "Paul James",
  7        "country": "NZ",
  8        "subject_spintax": "{is your [industry] site doing its job|does your [industry] site {turn some visitors off|turn some visitors away|make visitors {call you|click away}}|is your [industry] website {working for you|pulling its weight}}?",
  9        "body_spintax": "{{Hi|Hey|Kia ora} [firstname|there]{,|!}\n\n|}{I was {looking at|checking out|reviewing} your website {earlier|recently}|I {had a look at|took a look at|checked out} your site {the other day|recently}} and {noticed|spotted} {your homepage offer score is about a [grade] ([score]/100)|your site {scored|came back as} [grade] ([score]/100)} ({don't worry|no worries} — most {local businesses|[industry] businesses} {fall around|are in|land in} that range).\n\n{Nothing is \"broken,\" but|It's not terrible, but} you could be {missing out on|losing} up to [impact]% more leads {just from|because of} the way your homepage and call-to-action are structured above the fold.\n\nI do {Website|Web|Homepage} {Conversion|Optimisation} Audits that {break this down and show|identify and reveal|pinpoint and demonstrate} exactly what to change for {fast|quick} lead increases.\n\n{It's a simple one-time service|It's a one-off thing} — {takes me about|done in about|ready in} 24 hours — and the audit is yours to keep.\n\n{Want me to|Shall I|Happy to} send over what I found?",
 10        "tone": "friendly",
 11        "approach": "problem-solution",
 12        "tested": false,
 13        "conversions": 0,
 14        "sends": 0,
 15        "language": "en"
 16      },
 17      {
 18        "id": "email_dad_01_nz",
 19        "channel": "email",
 20        "author": "Dad",
 21        "country": "NZ",
 22        "subject_spintax": "{how to get more {website|site} visitors to {ring|call} you|{what one|this {one|1}} homepage {tweak|fix} will {make|get} more {visitors|searchers|customers} to {ring|call} you}?",
 23        "body_spintax": "{{Hi|Hey|Kia ora} [firstname|there]{,|!}\n\n|}{I took a quick look at|I reviewed|I had a look at} your homepage and {spotted|noticed} a few places where your site could {convert better|work harder for you}.\n\n{You know, turn|Basically,} more visitors into {warm leads|actual enquiries}... without any extra ad spend.\n\nI {put together|made} a simple breakdown.\n\n{Want me to|Shall I|Happy to} send it over?",
 24        "tone": "casual",
 25        "approach": "quick-win",
 26        "tested": false,
 27        "conversions": 0,
 28        "sends": 0,
 29        "language": "en"
 30      },
 31      {
 32        "id": "email_dad_02_nz",
 33        "channel": "email",
 34        "author": "Dad",
 35        "country": "NZ",
 36        "subject_spintax": "{how to get more {website|site} visitors to {ring|call} you|{what one|this {one|1}} homepage {tweak|fix} will {make|get} more {visitors|searchers|customers} to {ring|call} you}?",
 37        "body_spintax": "{{Hi|Hey|Kia ora} [firstname|there]{,|!}\n\n|}I took a look at your homepage and {spotted|found} a few places where your {site|website} could {convert better|be working harder}... {turning|getting} more of your visitors into {warm leads|actual enquiries}.\n\n{Without any extra ad spend|No extra ad spend needed}.\n\nI do simple \"{Website|Web|Homepage} {Conversion|Optimisation} Audits\" that {pinpoint|show} what needs to be {tweaked|changed} to {capture more visitor interest|stop visitors clicking away}, so {these folks|they} don't {end up hiring|wind up hiring|choose} one of your competitors.\n\nIt's a one-time service — {you'll get it in|done in|ready in} 24 hours — and the audit is yours to keep.\n\n{Want me to|Shall I|Happy to} send over what I found?",
 38        "tone": "helpful",
 39        "approach": "educational",
 40        "tested": false,
 41        "conversions": 0,
 42        "sends": 0,
 43        "language": "en"
 44      },
 45      {
 46        "id": "email_dad_03_nz",
 47        "channel": "email",
 48        "author": "Dad",
 49        "country": "NZ",
 50        "subject_spintax": "{sorry, your [industry] site isn't as good as it could be.|is your [industry] site {making visitors click away|losing you business|turning customers off}?}",
 51        "body_spintax": "{{Hi|Hey|Kia ora} [firstname|there]{,|!}\n\n|}I was {looking at|checking out} your website {earlier|recently} and {noticed|spotted} {your homepage offer score is about a [grade] ([score]/100)|your site scored [grade] ([score]/100)} ({don't worry|no worries} — most local businesses are {around|in} that range).\n\n{Nothing is \"broken,\" but|It's not terrible, but} you could be {missing out on|losing} up to [impact]% more leads {just from|because of} the way your {offer|homepage} and call-to-action are structured above the fold.\n\n{One thing that would help: [recommendation]|To make more visitors contact you: [recommendation]|{The main thing I noticed|Quick tip from my review}: [recommendation]}\n\nI do {Website|Web|Homepage} {Conversion|Optimisation} Audits that {break this down and show|spell out} exactly what to change {for fast lead increases|to get more leads from the same traffic}.\n\n{It's a simple one-time service|It's a one-off thing} — {you'll get it in|done in} 24 hours — and the audit is yours to keep.\n\n{Want me to|Shall I|Happy to} send over what I found?",
 52        "tone": "friendly",
 53        "approach": "problem-solution",
 54        "tested": false,
 55        "conversions": 0,
 56        "sends": 0,
 57        "language": "en"
 58      },
 59      {
 60        "id": "email_dad_04_nz",
 61        "channel": "email",
 62        "author": "Dad",
 63        "country": "NZ",
 64        "subject_spintax": "{how to get more {website|site} visitors to {ring|call} you|{what one|this {one|1}} homepage fix will {make|get} more {visitors|searchers|customers} to {ring|call} you}?",
 65        "body_spintax": "{{Hi|Hey|Kia ora} [firstname|there]{,|!}\n\n|}I was recently on your site and {noticed|spotted} a {significant|real} opportunity to {optimise|improve} the main message and call-to-action on your homepage.\n\n{Getting first-time visitors to pick up the phone|Turning browsers into callers} is a {challenge|struggle} for most {local businesses|[industry] businesses}, but a few fixes could {|likely }increase your incoming leads by up to [impact]%.\n\n{Without any extra ad spend|No extra ad spend needed}.\n\n{For example, [recommendation]|{One key area I spotted|A quick example}: [recommendation]}\n\nI specialise in simple \"{Website|Web|Homepage} {Conversion|Optimisation} Audits\" that {pinpoint|identify} what needs to be {tweaked|changed} to {capture more visitor interest|turn more browsers into callers}.\n\n{It's a one-time service|One-off service} that {identifies|maps out} clear steps for better results. {Give me|Takes about} 24 hours and the audit will be in your hands.\n\n{Want me to|Shall I|Happy to} send over what I found?",
 66        "tone": "professional",
 67        "approach": "value-focused",
 68        "tested": false,
 69        "conversions": 0,
 70        "sends": 0,
 71        "language": "en"
 72      },
 73      {
 74        "id": "email_dad_05_nz",
 75        "channel": "email",
 76        "author": "Dad",
 77        "country": "NZ",
 78        "subject_spintax": "{does your [industry] {site|website} {make {visitors|customers} call you|trigger phone calls}|after they see your [industry] website, do they call you|do visitors leave your [industry] site without calling}?",
 79        "body_spintax": "How many {customers|people} come to your site but instead of {calling you|picking up the phone}, they {click away|leave}?\n\n{Why?|What's going on?}\n\n{Why did they leave?|What made them bounce?}\n\n{Why didn't they call you?|What stopped them from getting in touch?}\n\n{There's always a reason.|It's not random.}\n\n{Often there are|Usually there are|There are typically} several reasons.\n\nBut the {good news|upside} is that those {|losing }factors can be {identified|pinpointed|found}.\n\nAnd {fixed|sorted}.\n\nThe purpose of our {Website|Web|Homepage} {Conversion|Optimisation} Audit is to {identify|work out} what is {pushing|turning} your potential customers away.\n\nYour {customised|personalised} audit report will {itemise|list|spell out} the changes {|that are }needed on your home page so more visitors {stay and contact you|pick up the phone}.\n\nThe goal is to get more of your site visitors to contact you, not {go find|end up choosing} one of your competitors.\n\n{Interested?|Worth a look?|Want to know more?}",
 80        "tone": "direct",
 81        "approach": "problem-focused",
 82        "tested": false,
 83        "conversions": 0,
 84        "sends": 0,
 85        "language": "en"
 86      },
 87      {
 88        "id": "email_001_nz",
 89        "channel": "email",
 90        "author": "System",
 91        "country": "NZ",
 92        "subject_spintax": "{is your [industry] site doing its job|does your [industry] {website|site} {perform|convert} {well|properly}|is your [industry] website {pulling its weight|earning its keep}}?",
 93        "body_spintax": "{{Hi|Hey|Kia ora} [firstname|there]{,|!}\n\n|}I {ran|completed|performed} an initial assessment of [domain] - your homepage scored [grade] for conversion potential.\n\nThe biggest issue: [recommendation]\n\nThis is {likely|probably} costing you up to [impact]% of potential customers who visit your site.\n\nI do {Website|Web|Homepage} {Conversion|Optimisation} Audits that show exactly what to change {to get more leads from the same traffic|for fast lead increases}. {One-time paid service|It's a one-off thing} - {takes|done in} ~24 hours - {detailed audit report is yours to keep|you keep the report}.\n\n{Want me to|Shall I|Happy to} send {over|you} the full {details|breakdown}?",
 94        "tone": "professional",
 95        "approach": "problem-solution",
 96        "tested": false,
 97        "conversions": 0,
 98        "sends": 0,
 99        "language": "en"
100      },
101      {
102        "id": "email_002_nz",
103        "channel": "email",
104        "author": "System",
105        "country": "NZ",
106        "subject_spintax": "{does your [industry] site turn {some|many} visitors away|is your [industry] {website|site} {losing|missing|discouraging} {|some }potential customers|are visitors leaving your [industry] site without calling}?",
107        "body_spintax": "{{Hi|Hey|Kia ora} [firstname|there]{,|!}\n\n|}{Quick heads up|Heads up|Quick one} about [domain].\n\nYour site currently scores [grade] ([score]/100) for conversion {optimisation|effectiveness}. {Many|Most} [industry] businesses are in this range, but there's a specific issue {limiting your leads|affecting your lead flow|stopping visitors from calling}.\n\nThe problem: [recommendation]\n\nThis means up to [impact]% of visitors who could become customers are {bouncing|leaving|clicking away} instead.\n\nI specialise in {Website|Web|Homepage} {Conversion|Optimisation} Audits for [industry] businesses. {One-time paid audit|One-off audit} (~24 hours) {delivers|gives you} a detailed report showing exactly what to change.\n\n{Interested in seeing|Want to see} what {the|your} audit {includes|covers|highlights}?",
108        "tone": "helpful",
109        "approach": "educational",
110        "tested": false,
111        "conversions": 0,
112        "sends": 0,
113        "language": "en"
114      },
115      {
116        "id": "email_003_nz",
117        "channel": "email",
118        "author": "System",
119        "country": "NZ",
120        "subject_spintax": "{how to get more {website|site} visitors to {ring|call} you|{what one|this {one|1}} homepage {tweak|fix} will {make|get} more {visitors|searchers|customers} to {ring|call} you}?",
121        "body_spintax": "{{Hi|Hey|Kia ora} [firstname|there]{,|!}\n\n|}I {analysed|reviewed|examined|scored} [domain] and {noticed|spotted} something that's {probably|likely} {holding back|hurting} your business.\n\nYour homepage has a [grade] conversion score. The main weakness: [recommendation]\n\nYou could be {missing|losing} up to [impact]% more leads from {visitors|prospects} who {land on|arrive at|find} your site but don't {take action|act|{ring|call|contact} you}.\n\nI do paid {Website|Web|Homepage} {Conversion|Optimisation} Audits that {identify|find} these issues and show exactly how to fix them. {24-hour turnaround|Done in 24 hours}, {detailed report is yours to keep|you keep the full report}.\n\n{Want the audit|Like to see the} {details|breakdown}?",
122        "tone": "casual",
123        "approach": "quick-win",
124        "tested": false,
125        "conversions": 0,
126        "sends": 0,
127        "language": "en"
128      },
129      {
130        "id": "email_004_nz",
131        "channel": "email",
132        "author": "System",
133        "country": "NZ",
134        "subject_spintax": "{sorry, your [industry] site isn't as good as it could be|{bad news|heads up}: your [industry] {site|website} needs {work|improvement|some attention}}",
135        "body_spintax": "{{Hi|Hey|Kia ora} [firstname|there]{,|!}\n\n|}{Bad news|Not great news}: [domain] scored [grade] on conversion {optimisation|effectiveness}.\n\n{Good news|The upside}: I can show you exactly what's {wrong|the issue|going on} and how to fix {it|this}.\n\nThe biggest problem right now: [recommendation]\n\nEstimated impact: up to ~[impact]% {lead loss|of visitors leaving without calling}.\n\nI offer {Website|Web|Homepage} {Conversion|Optimisation} Audits ({paid|one-off}, one-time service) that give you a complete breakdown of what to change. {Takes about|Done in} 24 hours, and the report is yours to keep.\n\n{Shall I|Want me to|Happy to} send over what {the|your} audit {includes|covers|highlights}?",
136        "tone": "direct",
137        "approach": "social-proof",
138        "tested": false,
139        "conversions": 0,
140        "sends": 0,
141        "language": "en"
142      },
143      {
144        "id": "email_005_nz",
145        "channel": "email",
146        "author": "System",
147        "country": "NZ",
148        "subject_spintax": "{this one change will keep more visitors on your site.|{what if|imagine if} one {simple|quick} fix {beefed up|boosted|improved} your {homepage|website} {leads|conversions}?}",
149        "body_spintax": "{{Hi|Hey|Kia ora} [firstname|there]{,|!}\n\n|}I {found|spotted|noticed} a {conversion|lead capture} issue on [domain] that's {probably|likely} costing you {customers|enquiries}.\n\nThe main issue {we found|I spotted}: [recommendation]\n\nYou could be losing up to [impact]% of potential leads because of this.\n\nI provide paid {Website|Web|Homepage} {Conversion|Optimisation} Audits that {pinpoint|identify} issues like this and {explain|show} exactly how to fix them. {24-hour delivery|Done in 24 hours}, {comprehensive|detailed} report you keep.\n\n{Interested|Want} to {learn|hear} more about {the|your} audit?",
150        "tone": "professional",
151        "approach": "authority",
152        "tested": false,
153        "conversions": 0,
154        "sends": 0,
155        "language": "en"
156      },
157      {
158        "id": "email_score_low_01_nz",
159        "channel": "email",
160        "author": "System",
161        "country": "NZ",
162        "subject_spintax": "{your [industry] website {needs attention|is costing you customers}|{honest|straight} talk about your [industry] {site|website}}",
163        "body_spintax": "{{Hi|Hey|Kia ora} [firstname|there]{,|!}\n\n|}{Your site is actively costing you customers|Every day with this site, you're losing leads|This is fixable, but it's urgent} — your {site|website} scored [grade] ([score]/100).\n\n{The good news is, the lower the score, the bigger the improvement you'll see from a few changes|Sites in this range usually see the biggest jumps when the basics get fixed}.\n\n[recommendation]\n\n{The difference between|Going from} a [grade] {site|website} and a well-optimised one {is often|can be} the difference between {a quiet phone and a busy one|no enquiries and steady ones}.\n\nI do {Website|Web|Homepage} {Conversion|Optimisation} Audits that {spell out|map out|list} exactly what to {fix|change}. {One-off service|One-time thing}, {done in|takes about} 24 hours, {report is yours to keep|you keep the full report}.\n\n{Want me to send the details?|Happy to send the breakdown|Worth a look?}",
164        "tone": "urgent",
165        "approach": "score-urgent",
166        "tested": false,
167        "conversions": 0,
168        "sends": 0,
169        "language": "en"
170      },
171      {
172        "id": "email_competitor_gap_01_nz",
173        "channel": "email",
174        "author": "System",
175        "country": "NZ",
176        "subject_spintax": "{how your [industry] site stacks up|other [industry] sites in your area are {outperforming yours|converting better}|your [industry] site vs the competition}",
177        "body_spintax": "{{Hi|Hey|Kia ora} [firstname|there]{,|!}\n\n|}{I scored|We analysed|I looked at} {several|a handful of|about a dozen} [industry] {websites|sites} {in your area|near you}. {Yours came in at|Your site scored|You got a} [grade] ([score]/100).\n\n{The top scorer|The best performing site|The one getting the most calls}? {They're not better at [industry]|They don't do better work} — {they just have a site that converts|their website just works harder|their site turns visitors into calls}.\n\n[recommendation]\n\nI do {Website|Web|Homepage} {Conversion|Optimisation} Audits that {show you exactly|map out|spell out} what {the better-performing sites|the top scorers} are doing differently — and {how to match them|what you need to change}.\n\n{One-off service|One-time thing}, {done in|ready in} 24 hours, {report is yours to keep|you keep the full report}.\n\n{Want me to send the details?|Happy to send the breakdown|Interested?|Worth a look?}",
178        "tone": "friendly",
179        "approach": "competitor-gap",
180        "tested": false,
181        "conversions": 0,
182        "sends": 0,
183        "language": "en"
184      },
185      {
186        "id": "email_reviews_disconnect_01_nz",
187        "channel": "email",
188        "author": "System",
189        "country": "NZ",
190        "subject_spintax": "{your {google|best} reviews aren't {working|visible} on your {site|website}|{great|strong} reviews but {nobody|visitors} can see them on your site}",
191        "body_spintax": "{{Hi|Hey|Kia ora} [firstname|there]{,|!}\n\n|}I {noticed|saw|spotted} you've got {some great|really strong|solid} Google reviews but {zero visible on your website|none showing on your site|your website doesn't show any of them}.\n\n{That's your strongest sales tool and it's not working for you|Those reviews could be converting visitors right now|Visitors who find you on Google see the reviews, but visitors on your site don't}.\n\nYour {site|website} scored [grade] ([score]/100) — {and trust signals like reviews are a big part of why|building visible trust is one of the biggest factors}.\n\n[recommendation]\n\nI do {Website|Web|Homepage} {Conversion|Optimisation} Audits that {cover|include|look at} {reviews, trust signals, CTAs, and more|all the factors that turn visitors into leads}. {One-off service|One-time thing}, {done in|ready in} 24 hours, {report is yours to keep|you keep the full report}.\n\n{Want me to send the details?|Happy to send the breakdown|Worth a look?}",
192        "tone": "helpful",
193        "approach": "reviews-disconnect",
194        "tested": false,
195        "conversions": 0,
196        "sends": 0,
197        "language": "en"
198      }
199    ]
200  }