1  {
 2    "templates": [
 3      {
 4        "id": "freefix_sms_01_nz",
 5        "channel": "sms",
 6        "author": "[persona_name]",
 7        "country": "NZ",
 8        "body_spintax": "{Kia ora [firstname], {spotted something|noticed a gap} on [domain] — {wrote a quick fix for it|got the fix ready}. {Want me to send it over?|Want it?}|Hi [firstname], {had a look at|checked out} [domain] and {something stood out|found something worth fixing}. {Fix is ready|Got the fix}. {Reply for it|Want it?}}",
 9        "tone": "casual",
10        "approach": "curiosity-open",
11        "tested": false,
12        "conversions": 0,
13        "sends": 0,
14        "language": "en"
15      },
16      {
17        "id": "freefix_sms_02_nz",
18        "channel": "sms",
19        "author": "[persona_name]",
20        "country": "NZ",
21        "body_spintax": "{Hi [firstname], [domain] {has a gap in how Google reads it|isn't showing Google what it should}. {Got a fix ready|Prepared the fix}. Reply YES {and I'll send it|to get it}.|Hey [firstname], Google {can't properly read|is missing key info from} [domain]. {I've got the fix|Fix is ready} — reply YES {for it|and it's yours}.}",
22        "tone": "helpful",
23        "approach": "seo-gap",
24        "tested": false,
25        "conversions": 0,
26        "sends": 0,
27        "language": "en"
28      },
29      {
30        "id": "freefix_sms_03_nz",
31        "channel": "sms",
32        "author": "[persona_name]",
33        "country": "NZ",
34        "body_spintax": "{Kia ora [firstname] — {checked|looked at} [domain] and found {one thing|something} holding back your [industry] enquiries. {Fix is ready|Got the fix}. {Want it?|Interested?}|Hi [firstname], [domain] has {an issue|a gap} that's {costing|losing} you [industry] {leads|enquiries}. {Got a fix ready|Fix is done}. {Want it?|Reply for it.}}",
35        "tone": "casual",
36        "approach": "industry-specific",
37        "tested": false,
38        "conversions": 0,
39        "sends": 0,
40        "language": "en"
41      },
42      {
43        "id": "freefix_sms_04_nz",
44        "channel": "sms",
45        "author": "[persona_name]",
46        "country": "NZ",
47        "body_spintax": "{Hi [firstname], {noticed|found} [recommendation_sms] on [domain]. {Wrote the fix|Got it sorted} — {it's yours free|happy to send it over}. Reply YES.|Hey [firstname], [recommendation_sms] on [domain]. {Fix is ready|Already sorted it} — {yours for free|no charge}. {Reply YES|Want it?}}",
48        "tone": "direct",
49        "approach": "specific-fix",
50        "tested": false,
51        "conversions": 0,
52        "sends": 0,
53        "language": "en"
54      },
55      {
56        "id": "freefix_sms_05_nz",
57        "channel": "sms",
58        "author": "[persona_name]",
59        "country": "NZ",
60        "body_spintax": "{[firstname], {quick one|heads up} — {found|got} a fix for [domain] you can {use today|apply today}. {No strings|It's free}. {Want it?|Interested?}|{Quick one|Heads up} [firstname] — {spotted|noticed} something on [domain] and {wrote the fix|put a fix together}. Free. {Want it?|Reply for it.}}",
61        "tone": "casual",
62        "approach": "low-pressure",
63        "tested": false,
64        "conversions": 0,
65        "sends": 0,
66        "language": "en"
67      },
68      {
69        "id": "freefix_sms_06_nz",
70        "channel": "sms",
71        "author": "[persona_name]",
72        "country": "NZ",
73        "body_spintax": "{Kia ora [firstname], put together a [industry] {website fix|site fix} for [domain]. {Takes 10 mins to apply|Easy to implement}. Reply YES to {grab it|get it}.|Hi [firstname], got a {specific|quick} [industry] fix for [domain]. {Straightforward to apply|Your web person can drop it in}. Reply YES.}",
74        "tone": "helpful",
75        "approach": "give-first",
76        "tested": false,
77        "conversions": 0,
78        "sends": 0,
79        "language": "en"
80      }
81    ]
82  }