1  {
  2    "templates": [
  3      {
  4        "id": "sms_pauljames_01_nz",
  5        "channel": "sms",
  6        "author": "Paul James",
  7        "country": "NZ",
  8        "body_spintax": "{Kia ora|Hi} [firstname], {spotted areas|found a few things} on [domain] that could {convert better|be working harder}. {Made a quick breakdown|Got a breakdown ready} - {want it?|interested?}",
  9        "tone": "casual",
 10        "approach": "quick-win",
 11        "tested": false,
 12        "conversions": 0,
 13        "sends": 0,
 14        "language": "en"
 15      },
 16      {
 17        "id": "sms_001_nz",
 18        "channel": "sms",
 19        "author": "System",
 20        "country": "NZ",
 21        "body_spintax": "{Kia ora|Hi} [firstname], [domain] scored [grade]: [recommendation_sms]. {Could mean more leads|Fixable stuff}. Reply YES {for report|for details}.",
 22        "tone": "casual",
 23        "approach": "problem-solution",
 24        "tested": false,
 25        "conversions": 0,
 26        "sends": 0,
 27        "language": "en"
 28      },
 29      {
 30        "id": "sms_002_nz",
 31        "channel": "sms",
 32        "author": "System",
 33        "country": "NZ",
 34        "body_spintax": "{Hi|Hey} [firstname], up to [impact]% {lead loss|of visitors leaving} on [domain]. [recommendation_sms]. {24hr fix available|Can help}. Reply YES.",
 35        "tone": "direct",
 36        "approach": "quick-win",
 37        "tested": false,
 38        "conversions": 0,
 39        "sends": 0,
 40        "language": "en"
 41      },
 42      {
 43        "id": "sms_003_nz",
 44        "channel": "sms",
 45        "author": "System",
 46        "country": "NZ",
 47        "body_spintax": "Your [industry] site: [recommendation_sms]. {Up to|About} ~[impact]% {lead loss|of visitors bounce}. {Want details?|Quick fix report?|Interested?} Reply YES.",
 48        "tone": "helpful",
 49        "approach": "educational",
 50        "tested": false,
 51        "conversions": 0,
 52        "sends": 0,
 53        "language": "en"
 54      },
 55      {
 56        "id": "sms_004_nz",
 57        "channel": "sms",
 58        "author": "System",
 59        "country": "NZ",
 60        "body_spintax": "{Kia ora|Hi} [firstname]! [domain] scored [grade]: [recommendation_sms]. Reply YES for {24hr audit|the breakdown}.",
 61        "tone": "casual",
 62        "approach": "authority",
 63        "tested": false,
 64        "conversions": 0,
 65        "sends": 0,
 66        "language": "en"
 67      },
 68      {
 69        "id": "sms_005_nz",
 70        "channel": "sms",
 71        "author": "System",
 72        "country": "NZ",
 73        "body_spintax": "{Hi|Hey} [firstname], [domain]: [recommendation_sms] - up to [impact]% {lead drop|of visitors lost}. {Fast fix available|Can help}. Reply YES.",
 74        "tone": "urgent",
 75        "approach": "urgency",
 76        "tested": false,
 77        "conversions": 0,
 78        "sends": 0,
 79        "language": "en"
 80      },
 81      {
 82        "id": "sms_competitor_01_nz",
 83        "channel": "sms",
 84        "author": "System",
 85        "country": "NZ",
 86        "body_spintax": "{Hi|Hey} [firstname], {scored|checked} [industry] sites near you. Yours: [grade]. {Top sites convert better — not better work, better website|Gap is fixable}. Reply YES.",
 87        "tone": "direct",
 88        "approach": "competitor-gap",
 89        "tested": false,
 90        "conversions": 0,
 91        "sends": 0,
 92        "language": "en"
 93      },
 94      {
 95        "id": "sms_reviews_01_nz",
 96        "channel": "sms",
 97        "author": "System",
 98        "country": "NZ",
 99        "body_spintax": "{Kia ora|Hi} [firstname], great Google reviews but {none on your site|not showing on your website}. {Strongest sales tool, not being used|Visitors can't see them}. Reply YES.",
100        "tone": "friendly",
101        "approach": "reviews-disconnect",
102        "tested": false,
103        "conversions": 0,
104        "sends": 0,
105        "language": "en"
106      }
107    ]
108  }