1  {
  2    "templates": [
  3      {
  4        "id": "followup2_sms_01_us",
  5        "channel": "sms",
  6        "step": 2,
  7        "country": "US",
  8        "body_spintax": "Hey [firstname|there] — [domain] also {has mobile issues|loads slow on phones}. {Over 200|200+} [industry] sites fixed. Details: [brand_url_short]",
  9        "tone": "direct",
 10        "approach": "social-proof-weakness",
 11        "language": "en"
 12      },
 13      {
 14        "id": "followup2_sms_02_us",
 15        "channel": "sms",
 16        "step": 2,
 17        "country": "US",
 18        "body_spintax": "[firstname|Hi] — your score flagged {speed AND trust issues|two separate issues}. {Other [city]|[city]} businesses are fixing this. [brand_url_short]",
 19        "tone": "peer-pressure",
 20        "approach": "multi-issue-social-proof",
 21        "language": "en"
 22      },
 23      {
 24        "id": "followup3_sms_01_us",
 25        "channel": "sms",
 26        "step": 3,
 27        "country": "US",
 28        "body_spintax": "Hey [firstname|there] — losing 1 customer/month to a weak site {costs|means} way more than [pricing]. That's what we fix. [brand_url_short]",
 29        "tone": "roi-reframe",
 30        "approach": "roi-framing",
 31        "language": "en"
 32      },
 33      {
 34        "id": "followup3_sms_02_us",
 35        "channel": "sms",
 36        "step": 3,
 37        "country": "US",
 38        "body_spintax": "[firstname|Hi], a [grade] site {is leaving|leaves} money on the table {every day|daily}. {Most|A lot of} clients see ROI in {30|60} days. [brand_url_short]",
 39        "tone": "positive-roi",
 40        "approach": "roi-framing",
 41        "language": "en"
 42      },
 43      {
 44        "id": "followup4_sms_01_us",
 45        "channel": "sms",
 46        "step": 4,
 47        "country": "US",
 48        "body_spintax": "Hey [firstname|there] — a [city] [industry] business {went from a [grade]|had a [grade] grade} and fixed it in weeks. See how: [brand_url_short]",
 49        "tone": "case-study",
 50        "approach": "case-study-local",
 51        "language": "en"
 52      },
 53      {
 54        "id": "followup4_sms_02_us",
 55        "channel": "sms",
 56        "step": 4,
 57        "country": "US",
 58        "body_spintax": "[firstname|Hi] — curious what a full audit looks like? See a {sample|real} report for a [industry] site at [brand_url_short]",
 59        "tone": "curiosity",
 60        "approach": "sample-report",
 61        "language": "en"
 62      },
 63      {
 64        "id": "followup5_sms_01_us",
 65        "channel": "sms",
 66        "step": 5,
 67        "country": "US",
 68        "body_spintax": "Quick tip: {add your city to your page titles|fix your meta description}. Small change, big difference. Full audit covers 40+ fixes. [brand_url_short]",
 69        "tone": "generous",
 70        "approach": "quick-win",
 71        "language": "en"
 72      },
 73      {
 74        "id": "followup5_sms_02_us",
 75        "channel": "sms",
 76        "step": 5,
 77        "country": "US",
 78        "body_spintax": "[firstname|Hi] — slow sites {lose|bleed} leads. {Compressing|Optimizing} images is a free fix. Full audit covers 40 more. [brand_url_short]",
 79        "tone": "tactical",
 80        "approach": "quick-win-speed",
 81        "language": "en"
 82      },
 83      {
 84        "id": "followup6_sms_01_us",
 85        "channel": "sms",
 86        "step": 6,
 87        "country": "US",
 88        "body_spintax": "[firstname|Hi] — {competitors in [city]|other [city] businesses} have fixed what [domain] hasn't. Don't let them widen the gap. [brand_url_short]",
 89        "tone": "competitive",
 90        "approach": "competitor-gap",
 91        "language": "en"
 92      },
 93      {
 94        "id": "followup6_sms_02_us",
 95        "channel": "sms",
 96        "step": 6,
 97        "country": "US",
 98        "body_spintax": "[firstname|Hi] — running ads to a [grade] site {wastes|burns} your budget. {Get the site fixed|Fix it} first. [brand_url_short]",
 99        "tone": "direct",
100        "approach": "ad-waste",
101        "language": "en"
102      },
103      {
104        "id": "followup7_sms_01_us",
105        "channel": "sms",
106        "step": 7,
107        "country": "US",
108        "body_spintax": "Hey [firstname|there] — we've {scored|analyzed} {over 43K|43,000+} sites. [domain] is still in the bottom {quarter|20%}. [brand_url_short]",
109        "tone": "authority",
110        "approach": "authority-benchmarking",
111        "language": "en"
112      },
113      {
114        "id": "followup7_sms_02_us",
115        "channel": "sms",
116        "step": 7,
117        "country": "US",
118        "body_spintax": "[firstname|Hi] — after {analyzing|scoring} 43K+ sites, [grade] sites {consistently|reliably} lose leads to better-ranked competitors. [brand_url_short]",
119        "tone": "data-driven",
120        "approach": "authority-pattern",
121        "language": "en"
122      },
123      {
124        "id": "followup8_sms_01_us",
125        "channel": "sms",
126        "step": 8,
127        "country": "US",
128        "body_spintax": "Hey [firstname|there] — {last message|last one} from me about [domain]. If {the timing's off|it's not the right time}, no worries. [brand_url_short]",
129        "tone": "graceful",
130        "approach": "breakup",
131        "language": "en"
132      },
133      {
134        "id": "followup8_sms_02_us",
135        "channel": "sms",
136        "step": 8,
137        "country": "US",
138        "body_spintax": "[firstname|Hi] — {won't bug you again|last text} about [domain]. {Score stays on file|Your score's saved} if you {want it later|change your mind}. [brand_url_short]",
139        "tone": "low-pressure",
140        "approach": "breakup-continuity",
141        "language": "en"
142      }
143    ]
144  }