1  {
  2    "templates": [
  3      {
  4        "id": "freefix_followup2_email_01_us",
  5        "channel": "email",
  6        "author": "[persona_name]",
  7        "step": 2,
  8        "country": "US",
  9        "fix_check": "applied",
 10        "subject_spintax": "FYI: {spotted another one on|second thing I noticed on|one more for} [domain]",
 11        "body_spintax": "{{Hi|Hey|Hello} [firstname|there]{,|!}\n\n|}{Looks like you made that change — nice work.|Noticed you applied that fix. Good stuff.|Checked [domain] just now and the fix is live — well done.} {Glad it went through|Hope it makes a difference|Should help right away}.\n\n{While I had [domain] open I also spotted something else worth flagging|I noticed a second issue while I was looking — figured I'd mention it|Something else caught my eye on the same visit}: your [weakness2]. [reasoning].\n\n{It's a separate issue — visitors who arrive ready to call end up clicking off.|Different problem, same end result: good traffic that isn't converting.|On its own it's costing you leads, and combined with the first issue it compounds.} {Easy enough to address once you know where to look|Fixable, just needs a specific change|Not a big job — just needs to be done deliberately}.\n\n{Happy to send through what I found. No strings — just thought it was worth mentioning.|Say the word and I'll get it over to you. Same deal as before — on me.|Just reply and I'll send the details. No catch, figured you'd want to know.}\n\n{Thanks,\n\n[persona_first_name]|Best — [persona_first_name]|Thanks,\n\n[persona_name]\n[brand_name]}",
 12        "tone": "friendly",
 13        "approach": "fix-confirmed-second-finding",
 14        "tested": false,
 15        "conversions": 0,
 16        "sends": 0,
 17        "language": "en"
 18      },
 19      {
 20        "id": "freefix_followup2_email_02_us",
 21        "channel": "email",
 22        "author": "[persona_name]",
 23        "step": 2,
 24        "country": "US",
 25        "fix_check": "not_applied",
 26        "subject_spintax": "FYI: {re: that fix for|still showing on|quick check on} [domain]",
 27        "body_spintax": "{{Hi|Hey|Hello} [firstname|there]{,|!}\n\n|}{Just checking in — did you get a chance to apply that fix I sent over for [domain]?|Quick one: were you able to drop in that change on [domain]?|Wondering if you've had a moment to look at the fix for [domain] yet.}\n\n{No stress if it's on the to-do list — these things take time.|Totally fine if it's sitting in the queue. I get it, busy period.|No rush at all. The recommendation still stands whenever you're ready.}\n\n{While I had the site open I spotted something else: your [weakness2].|I also took another look and noticed a second issue — your [weakness2].|Something else came up when I was checking the site: your [weakness2].} [reasoning].\n\n{Worth fixing regardless — two issues like this together tend to compound.|That one's worth knowing about either way. Combined, they have more of an impact than either one alone.|On its own it matters, but alongside the first issue the effect multiplies.}\n\n{Happy to run through that second one too? Same deal — on me.|Want me to send the details on that one as well? No charge, just useful to know.|Just reply and I'll get over the breakdown. No strings.}\n\n{Thanks,\n\n[persona_first_name]|Best — [persona_first_name]|Thanks,\n\n[persona_name]\n[brand_name]}",
 28        "tone": "patient",
 29        "approach": "nudge-second-finding",
 30        "tested": false,
 31        "conversions": 0,
 32        "sends": 0,
 33        "language": "en"
 34      },
 35      {
 36        "id": "freefix_followup3_email_01_us",
 37        "channel": "email",
 38        "author": "[persona_name]",
 39        "step": 3,
 40        "country": "US",
 41        "subject_spintax": "FYI: {what a [grade] score costs a [industry] site|the price of doing nothing on [domain]|what [domain] might be losing each month}",
 42        "body_spintax": "{{Hi|Hey|Hello} [firstname|there]{,|!}\n\n|}{Quick bit of context.|Something worth putting a number on.|Thought this was worth framing differently.}\n\n{If [domain] gets even 500 visitors a month — which is pretty modest for a [industry] business in [city] — a [grade] conversion score means roughly [impact]% of those visitors are leaving without contacting you.|Say [domain] pulls 500 visits a month. Conservative for a [industry] site in [city]. At a [grade] score, [impact] out of every hundred leave without picking up the phone.|Even at 500 monthly visitors — low for most [industry] businesses — a [grade] score means you're losing [impact]% before they ever reach out.}\n\n{At a modest average job value for [industry], that's a few thousand dollars a month walking out the door. Month after month.|Even at a conservative job value, that's meaningful revenue not coming in. Every single month.|Put a dollar figure on the average [industry] job and the math gets uncomfortable quickly.}\n\n{The issues I found are fixable — it's not a broken product or bad reviews.|None of this is permanent. The work is fine, the site just isn't doing its job.|Your [industry] work isn't the problem. The site is making visitors work harder than they should to contact you.} {There's friction between \"I found you\" and \"I'm calling you.\"|The gap is between someone landing on the site and actually picking up the phone.}\n\n{No pitch here — just wanted to put a number on what the current score looks like in practice.|I'm not trying to sell you on anything right now. Just thought the context was useful.|Not selling anything today. Just figured a number makes the issue harder to ignore.}\n\n{Thanks,\n\n[persona_first_name]|Best — [persona_first_name]|Thanks,\n\n[persona_name]\n[brand_name]}",
 43        "tone": "measured",
 44        "approach": "roi-cost-of-inaction",
 45        "tested": false,
 46        "conversions": 0,
 47        "sends": 0,
 48        "language": "en"
 49      },
 50      {
 51        "id": "freefix_followup3_email_02_us",
 52        "channel": "email",
 53        "author": "[persona_name]",
 54        "step": 3,
 55        "country": "US",
 56        "subject_spintax": "FYI: {the quiet cost of a [grade] score|what [impact]% of visitors leaving looks like|not converting isn't free}",
 57        "body_spintax": "{{Hi|Hey|Hello} [firstname|there]{,|!}\n\n|}{One thing that often goes unnoticed: a below-average conversion score doesn't show up on your P&L as a line item. It just looks like a slow month.|Something most business owners don't think about until later — poor conversion doesn't announce itself. It just looks like quiet leads.|Here's what's easy to miss: a low conversion score is invisible. It masquerades as \"we need more traffic.\"}\n\n{But it's not a traffic problem. [domain] is getting visitors — they're just not converting at the rate they could be.|Traffic isn't the issue here. [domain] was getting visitors. They leave without making contact.|The visitors are there. [domain] is showing up in search. The problem is what happens after they land.}\n\n{Your [grade] score tells me [impact]% of your potential leads are slipping through.|Based on what I found, [impact]% of your potential leads are not converting.|A [grade] score means [impact] out of every hundred visitors leave without reaching out.} {For a [industry] business in [city], that's not nothing.|In a competitive [industry] market, that's significant.|That adds up fast for any [industry] business.}\n\n{The specific issues are [weakness] and [weakness2]. Both fixable.|What's driving it comes down to [weakness] and [weakness2]. Addressable with targeted changes.|Two things stand out: [weakness] and [weakness2]. Nothing dramatic — just specific fixes.}\n\n{I haven't sent a price or a proposal — I'll do that when you're ready.|This isn't a pitch. That can wait.|No pricing, no proposal yet. Just thought you should know what the score actually means.}\n\n{Thanks,\n\n[persona_first_name]|Best — [persona_first_name]|Thanks,\n\n[persona_name]\n[brand_name]}",
 58        "tone": "direct",
 59        "approach": "reframe-silent-cost",
 60        "tested": false,
 61        "conversions": 0,
 62        "sends": 0,
 63        "language": "en"
 64      },
 65      {
 66        "id": "freefix_followup4_email_01_us",
 67        "channel": "email",
 68        "author": "[persona_name]",
 69        "step": 4,
 70        "country": "US",
 71        "subject_spintax": "{the full picture on [domain]|what the audit actually covers|everything I found on [domain]}",
 72        "body_spintax": "{{Hi|Hey|Hello} [firstname|there]{,|!}\n\n|}{I've been sharing bits and pieces — the free fix, a second issue, the cost framing. But those are just pieces.|I've sent a few findings one at a time — the initial fix, the follow-ups. Useful context, but it's not the full picture.|Up to now I've flagged individual issues. Worth knowing, but they don't tell the whole story.}\n\n{The full audit covers every conversion issue on [domain] — not just the obvious ones.|What a complete audit maps out is everything holding [domain] back — not just the top two or three.|A proper audit goes deeper. Every conversion factor on [domain], scored and ranked.} {Scored against the same framework we use across tens of thousands of sites.|We apply the same criteria to every site we review — yours is no different.|Same methodology we've used across 43,000+ local business sites.} {You get a written report with prioritized fixes and the reasoning behind each one.|You receive a detailed report: each issue, why it matters, and what to change.|Everything documented — prioritized recommendations with clear reasoning.}\n\n{The cost is [pricing]|It's [pricing], one-time}. {24-hour turnaround|Ready within 24 hours}. Yours to keep.\n\n{If you want to take a look before deciding|If you want to see what's included first|Have a look at what's covered}: [brand_url_short]/o/[siteId]\n\n{No pressure — just thought you should have the full picture.|That link has everything, no obligation.|Take a look when you have a moment. No commitment required.}\n\n{Thanks,\n\n[persona_first_name]|Best — [persona_first_name]|Thanks,\n\n[persona_name]\n[brand_name]}",
 73        "tone": "professional",
 74        "approach": "full-picture-price-reveal",
 75        "tested": false,
 76        "conversions": 0,
 77        "sends": 0,
 78        "language": "en"
 79      },
 80      {
 81        "id": "freefix_followup4_email_02_us",
 82        "channel": "email",
 83        "author": "[persona_name]",
 84        "step": 4,
 85        "country": "US",
 86        "subject_spintax": "{ready to show you everything on [domain]|the full breakdown for [domain]|what fixing [domain] actually looks like}",
 87        "body_spintax": "{{Hi|Hey|Hello} [firstname|there]{,|!}\n\n|}{I've flagged a couple of issues on [domain] over the past week or so — the free fix, a second finding, and some context on what the score costs in practice.|I've sent through a few things on [domain] recently — the initial fix and a bit of ROI context.|Over the last little while I've shared a few findings on [domain]. Useful individually, but they're fragments.}\n\n{The full audit goes much deeper. It covers 15 to 20 conversion factors: headline clarity, trust signals, call-to-action placement, mobile experience, load speed, review presence.|The complete audit looks at every major conversion factor — how your headline reads, what trust signals are visible, where your CTA sits, how the site performs on mobile.|A proper audit examines the full picture: every element that influences whether a visitor picks up the phone or clicks away.} {Each one scored, each one with a specific fix attached.|Everything scored and prioritized, with actionable recommendations.|All of it ranked by impact, with clear steps to address each one.}\n\n{[pricing] — one-time, 24-hour delivery.|It's [pricing], done within 24 hours.|One-time cost of [pricing]. Ready within 24 hours.}\n\n{Here's your personalized link|You can review what's included and order here|Take a look when you're ready}: [brand_url_short]/o/[siteId]\n\n{I wouldn't keep reaching out if I didn't think it was worth it for [businessName].|Genuinely think the fixes would make a difference for [businessName].|I don't follow up this many times unless I believe it matters. For [businessName], it does.}\n\n{Thanks,\n\n[persona_first_name]|Best — [persona_first_name]|Thanks,\n\n[persona_name]\n[brand_name]}",
 88        "tone": "warm",
 89        "approach": "full-audit-detail-price-reveal",
 90        "tested": false,
 91        "conversions": 0,
 92        "sends": 0,
 93        "language": "en"
 94      },
 95      {
 96        "id": "freefix_followup5_email_01_us",
 97        "channel": "email",
 98        "author": "[persona_name]",
 99        "step": 5,
100        "country": "US",
101        "subject_spintax": "{how [domain] stacks up against other [industry] sites|the [industry] average in the US — and where you sit|43,000 sites scored — here's where [domain] lands}",
102        "body_spintax": "{{Hi|Hey|Hello} [firstname|there]{,|!}\n\n|}{We've scored 43,000+ local business websites across the US and UK.|We've reviewed over 43,000 local business sites across the US and similar English-speaking markets.|Our dataset now covers 43,000+ local business websites — US, UK, and comparable markets.} {The average for [industry] businesses in the US sits around 63/100.|For [industry] sites in the US, the median lands around 63.|The [industry] average in the US is roughly 63 out of 100.}\n\n{[domain] came in at [score]/100 — [grade]. So you're below the average for your industry.|Your site scored [score]/100. That's a [grade], which puts you below the median for [industry] in your market.|[domain]: [score] out of 100, graded [grade]. Below where most [industry] sites sit.}\n\n{The businesses outperforming that average? They're not better at [industry]. They just have sites that convert — visitors who arrive become leads.|The ones sitting at 75 and above aren't doing better work. Their sites do a better job of turning visitors into calls.|What separates the top-scoring [industry] sites isn't their trade skills. It's that their website does the converting for them.}\n\n{The gap usually comes down to a handful of specific, fixable things: trust signals, above-the-fold clarity, and a strong call-to-action.|That gap is typically three to five specific issues: clear headline, visible reviews, and a CTA that drives action.|Most of the time it's the same things: weak headline, no social proof, buried phone number.}\n\n{The full audit maps all of this out for [domain].|I can show you exactly where [domain] sits and what to change.|The complete breakdown for [domain] covers every one of these factors.} {If you're ready|When you want to see it}: [brand_url_short]/o/[siteId]\n\n{Thanks,\n\n[persona_first_name]|Best — [persona_first_name]|Thanks,\n\n[persona_name]\n[brand_name]}",
103        "tone": "data-driven",
104        "approach": "competitor-benchmark-industry-average",
105        "tested": false,
106        "conversions": 0,
107        "sends": 0,
108        "language": "en"
109      },
110      {
111        "id": "freefix_followup5_email_02_us",
112        "channel": "email",
113        "author": "[persona_name]",
114        "step": 5,
115        "country": "US",
116        "subject_spintax": "{a [industry] site in [city] went from [grade] to converting|what changed for a [industry] business similar to yours|a quick case study from the [industry] space}",
117        "body_spintax": "{{Hi|Hey|Hello} [firstname|there]{,|!}\n\n|}{A [industry] business we reviewed in a similar market to [city] came in at a [grade] — same range as [domain].|One site I worked on recently in a comparable US market scored a [grade]. Similar position to where you sit.|We audited a [industry] site not far from [city] last month. Same grade range as [domain].}\n\n{The main issues: unclear above-the-fold headline, no visible reviews, and a CTA buried below the fold. All fixable.|What was holding them back — weak headline, minimal trust signals, and a phone number that was hard to find on mobile. Not complicated.|Their problems were structural, not creative. Missing social proof, unclear value proposition, no obvious next step for the visitor.} {They made the changes in a week.|Addressed within two weeks.|Sorted it inside two weeks.}\n\n{I can't promise specific results — but the pattern holds across the 43,000+ sites we've scored.|Every site is different, but the pattern holds across tens of thousands of sites.|No two sites are identical, but the underlying issues repeat.} {Conversion issues like [weakness] and [weakness2] always have the same underlying structure.|The issues I found on [domain] follow the same pattern.|What I flagged on [domain] — [weakness] and [weakness2] — fits the same mold.}\n\n{If you want to see how this applies to [domain]|The full breakdown is ready|Your personalized audit link}: [brand_url_short]/o/[siteId]\n\n{Thanks,\n\n[persona_first_name]|Best — [persona_first_name]|Thanks,\n\n[persona_name]\n[brand_name]}",
118        "tone": "story-driven",
119        "approach": "case-study-social-proof",
120        "tested": false,
121        "conversions": 0,
122        "sends": 0,
123        "language": "en"
124      },
125      {
126        "id": "freefix_followup6_email_01_us",
127        "channel": "email",
128        "author": "[persona_name]",
129        "step": 6,
130        "country": "US",
131        "subject_spintax": "{are you running ads to [domain]?|paying for traffic to a [grade] site|Google Ads + a [grade] score — the math doesn't work}",
132        "body_spintax": "{{Hi|Hey|Hello} [firstname|there]{,|!}\n\n|}{Quick question — are you running any Google Ads or paid traffic for [businessName]?|Genuine question: do you pay for any online advertising for [businessName]?|Something I've been wondering — does [businessName] run any paid ads?}\n\n{If so, here's the issue: every visitor you pay for who hits [domain] and doesn't convert is money gone.|If you are, the math isn't great. Paid clicks that don't convert are pure waste.|If the answer is yes, this is worth reading. You're paying for traffic that bounces.} {At a [grade] conversion score, a significant portion of your ad spend is going to visitors who leave without contacting you.|With a [grade] score, those paid visitors aren't turning into leads at the rate they should.|A [grade] site turns too many paid clicks into dead ends.}\n\n{It's not the ads' fault — the site isn't doing its job of converting the traffic.|The campaign isn't necessarily the problem. The landing experience is losing the lead.|Your ads might be fine. The issue is what happens after someone clicks through.}\n\n{Even if you're not running ads — organic traffic has the same problem.|Either way, the same issue applies to organic visitors.|Paid or organic, the score costs you regardless.} {You're losing leads whether or not you're paying for them.|The conversion gap is there no matter where the traffic comes from.}\n\n{The fix is documented in the full audit|Everything is mapped out at|The full breakdown is at}: [brand_url_short]/o/[siteId]\n\n{Thanks,\n\n[persona_first_name]|Best — [persona_first_name]|Thanks,\n\n[persona_name]\n[brand_name]}",
133        "tone": "direct",
134        "approach": "ad-waste",
135        "tested": false,
136        "conversions": 0,
137        "sends": 0,
138        "language": "en"
139      },
140      {
141        "id": "freefix_followup6_email_02_us",
142        "channel": "email",
143        "author": "[persona_name]",
144        "step": 6,
145        "country": "US",
146        "subject_spintax": "{your Google reviews vs your website|great reviews — pity the site doesn't show them|the disconnect I noticed on [domain]}",
147        "body_spintax": "{{Hi|Hey|Hello} [firstname|there]{,|!}\n\n|}{Something I noticed when I looked at [domain] — you've got solid Google reviews. That's not easy to build.|One thing that stood out: your Google rating is genuinely good. Takes time and consistent work to get there.|Your Google reviews are strong. That jumped out when I was reviewing [domain].}\n\n{But none of that trust is on the website. Visitors who find you via Google might see your rating — but once they land on the site, it's gone.|The site doesn't show any of it. Someone searching [industry] in [city] might see the stars in the search result, but when they click through, there's nothing reinforcing it.|All that social proof disappears the moment someone visits [domain]. The reviews exist — they're just invisible on the actual site.}\n\n{It's one of the highest-impact fixes I see across the 43,000+ sites we've scored.|This is consistently one of the top conversion levers across tens of thousands of sites.|Of everything we measure, visible social proof is one of the biggest movers.} {Surfacing social proof at the right point on the page can lift inquiry rates meaningfully.|Getting those reviews visible where they matter makes a real difference to conversion.|When reviews appear above the fold, inquiry rates shift noticeably.}\n\n{That's one of the things the full audit covers in detail.|The full breakdown includes this and everything else.|The complete audit maps this out alongside every other conversion factor.} [brand_url_short]/o/[siteId]\n\n{Thanks,\n\n[persona_first_name]|Best — [persona_first_name]|Thanks,\n\n[persona_name]\n[brand_name]}",
148        "tone": "observational",
149        "approach": "reviews-disconnect",
150        "tested": false,
151        "conversions": 0,
152        "sends": 0,
153        "language": "en"
154      },
155      {
156        "id": "freefix_followup7_email_01_us",
157        "channel": "email",
158        "author": "[persona_name]",
159        "step": 7,
160        "country": "US",
161        "subject_spintax": "{43,000+ sites scored — here's what I know|what we've learned from 43K local business websites|the pattern that keeps showing up}",
162        "body_spintax": "{{Hi|Hey|Hello} [firstname|there]{,|!}\n\n|}{We've scored 43,000+ local business websites across the US, UK, and similar markets.|We've reviewed over 43,000 local business sites across English-speaking markets.|Our dataset covers 43,000+ sites — US, UK, Canada, and comparable markets.} {One pattern shows up every time: the businesses getting the most leads aren't the best in their trade — they have the best-converting website.|The same thing keeps coming up. It's rarely the best operator in a market getting the most inquiries. It's the one with the most effective site.|The pattern is consistent. The businesses winning on leads aren't necessarily the best at what they do. They just have sites that convert.}\n\n{[domain] came in at [grade]. Every issue I found has a clear fix.|Your site scored [grade]. All of it is fixable.|[domain] graded [grade]. That's not a guess — I can see exactly what needs to change.} {The audit shows precisely what to address and why.|Each issue is documented with a specific recommendation.}\n\n{The audit is [pricing], one-time. 24-hour turnaround.|It's [pricing]. Done within 24 hours. Yours to keep.|One-time cost of [pricing], delivered inside 24 hours.} {Direct link to order|Here's your link|Your personalized page}: [brand_url_short]/o/[siteId]\n\n{I've sent a few notes now — I wouldn't keep going if I didn't think the fixes would genuinely help [businessName].|I know I've been in touch a few times. I wouldn't keep reaching out if I didn't believe it was worth it.|I don't follow up this many times unless I'm confident it matters.}\n\n{Any questions, just reply.|Happy to answer anything first.|Reply any time — I'm here.}\n\n{Thanks,\n\n[persona_first_name]|Best — [persona_first_name]|Thanks,\n\n[persona_name]\n[brand_name]}",
163        "tone": "authoritative",
164        "approach": "authority-direct-cta",
165        "tested": false,
166        "conversions": 0,
167        "sends": 0,
168        "language": "en"
169      },
170      {
171        "id": "freefix_followup7_email_02_us",
172        "channel": "email",
173        "author": "[persona_name]",
174        "step": 7,
175        "country": "US",
176        "subject_spintax": "{the [industry] sites winning right now all have one thing in common|what separates the top [industry] sites from the rest|last thought on [domain]}",
177        "body_spintax": "{{Hi|Hey|Hello} [firstname|there]{,|!}\n\n|}{Across 43,000+ sites scored, the [industry] businesses at the top of the conversion range share a few specific traits — not better service, not lower prices.|In the data we've built up across tens of thousands of sites, the top-converting [industry] businesses have a handful of things in common. None of it is about the quality of their work.|We've scored 43,000+ sites. The [industry] businesses converting best aren't charging less or doing better work.} {It's about how the site handles the first 10 seconds of a visitor's attention.|It comes down to how the site behaves when someone lands on it.|The difference is entirely in what happens between the click and the call.}\n\n{[domain] has a [grade] score. [impact]% of your visitors are likely not converting.|Your site is sitting at [grade]. That means [impact] in every hundred visitors isn't taking action.|[domain] scored [grade] — which means roughly [impact]% of visitors leave without reaching out.} {Fixable — and the audit shows exactly how.|All of it documented in the full audit.|Every issue has a specific, documented fix.}\n\n{[pricing] — 24-hour delivery.|The audit is [pricing], 24-hour turnaround.|One payment of [pricing]. Ready inside 24 hours.} [brand_url_short]/o/[siteId]\n\n{Thanks,\n\n[persona_first_name]|Best — [persona_first_name]|Thanks,\n\n[persona_name]\n[brand_name]}",
178        "tone": "crisp",
179        "approach": "authority-pattern-direct-cta",
180        "tested": false,
181        "conversions": 0,
182        "sends": 0,
183        "language": "en"
184      },
185      {
186        "id": "freefix_followup8_email_01_us",
187        "channel": "email",
188        "author": "[persona_name]",
189        "step": 8,
190        "country": "US",
191        "subject_spintax": "{closing the file on [domain]|last one from me — [domain]|wrapping up}",
192        "body_spintax": "{{Hi|Hey|Hello} [firstname|there]{,|!}\n\n|}{I've reached out about [domain] over the past few weeks and haven't heard back — so I'll leave it here.|I've sent a few notes about [domain] over the past month. Clearly isn't the right time, so I'll stop reaching out.|Been in touch a few times about [domain]. No reply, no worries — I'll close the file on this one.}\n\n{If you ever want to revisit the conversion issues I flagged, the audit is self-serve at [brand_url_short].|When the timing is right, [brand_url_short] is there — you can order any time.|The door stays open. [brand_url_short] whenever you're ready.}\n\n{All the best with [businessName].|Wishing you well with [businessName].|Hope things go well for [businessName].}\n\n{Thanks,\n\n[persona_first_name]|Best — [persona_first_name]|Thanks,\n\n[persona_name]\n[brand_name]}",
193        "tone": "respectful",
194        "approach": "breakup",
195        "tested": false,
196        "conversions": 0,
197        "sends": 0,
198        "language": "en"
199      },
200      {
201        "id": "freefix_followup8_email_02_us",
202        "channel": "email",
203        "author": "[persona_name]",
204        "step": 8,
205        "country": "US",
206        "subject_spintax": "{last note on [domain]|that's me done — [domain]|signing off}",
207        "body_spintax": "{{Hi|Hey|Hello} [firstname|there]{,|!}\n\n|}{Last note from me on this. Sent a few about [domain] — timing wasn't right. No hard feelings.|Last one from me. Been in touch a few times about [domain]. Clearly not the moment, and that's all good.|Final message on this. I've reached out a few times about [domain] and the timing clearly isn't right.}\n\n{The issues I flagged aren't going anywhere. When you're ready: [brand_url_short].|Those conversion gaps will still be there. If you ever want to look at it: [brand_url_short].|The findings will keep. [brand_url_short] is there whenever it suits.}\n\n{Take care,\n\n[persona_first_name]|All the best — [persona_first_name]|Thanks,\n\n[persona_name]\n[brand_name]}",
208        "tone": "casual",
209        "approach": "breakup-brief",
210        "tested": false,
211        "conversions": 0,
212        "sends": 0,
213        "language": "en"
214      }
215    ]
216  }