1  {
  2    "templates": [
  3      {
  4        "id": "freefix_followup2_sms_01_us",
  5        "channel": "sms",
  6        "step": 2,
  7        "country": "US",
  8        "author": "[persona_name]",
  9        "fix_check": "applied",
 10        "body_spintax": "{Hi|Hey} [firstname]{,|!} {Checked [domain] — fix is live, nice work.|Saw you applied that change. Good stuff.} Also {spotted|noticed} [weakness2] — {another easy one|worth a look|quick fix too}. {Want it?|Details?}",
 11        "tone": "friendly",
 12        "approach": "fix-confirmed-second-finding",
 13        "tested": false,
 14        "conversions": 0,
 15        "sends": 0,
 16        "language": "en"
 17      },
 18      {
 19        "id": "freefix_followup2_sms_02_us",
 20        "channel": "sms",
 21        "step": 2,
 22        "country": "US",
 23        "author": "[persona_name]",
 24        "fix_check": "not_applied",
 25        "body_spintax": "{Hi|Hey} [firstname], {fix applied yet?|did that fix land?|had a chance to drop that in?} {Also spotted|Noticed} [weakness2] on [domain] — {another easy one|worth a look|quick win}. {Want it?|Reply YES.|Send the details?}",
 26        "tone": "friendly",
 27        "approach": "fix-nudge-second-finding",
 28        "tested": false,
 29        "conversions": 0,
 30        "sends": 0,
 31        "language": "en"
 32      },
 33      {
 34        "id": "freefix_followup3_sms_01_us",
 35        "channel": "sms",
 36        "step": 3,
 37        "country": "US",
 38        "author": "[persona_name]",
 39        "body_spintax": "{Hi|Hey} [firstname], {[domain]'s [grade] score means visitors leave without contacting you.|your site scored [grade] — visitors bounce before they call.} {Not a traffic problem — a site problem.|The traffic's there, site isn't converting it.|Fixable, not permanent.} {Worth a look?|Details?|Want the breakdown?}",
 40        "tone": "direct",
 41        "approach": "cost-of-inaction",
 42        "tested": false,
 43        "conversions": 0,
 44        "sends": 0,
 45        "language": "en"
 46      },
 47      {
 48        "id": "freefix_followup4_sms_01_us",
 49        "channel": "sms",
 50        "step": 4,
 51        "country": "US",
 52        "author": "[persona_name]",
 53        "body_spintax": "{Hi|Hey} [firstname], {full breakdown for [domain] is [pricing].|the complete audit for [domain]: [pricing], one-time.} {Every issue, every fix, 24hr turnaround.|Prioritized fixes, ready in 24hrs.|All issues ranked and documented. Done in 24hrs.} [brand_url_short] {if you're ready|to order|when it suits}.",
 54        "tone": "professional",
 55        "approach": "first-price-reveal",
 56        "tested": false,
 57        "conversions": 0,
 58        "sends": 0,
 59        "language": "en"
 60      },
 61      {
 62        "id": "freefix_followup5_sms_01_us",
 63        "channel": "sms",
 64        "step": 5,
 65        "country": "US",
 66        "author": "[persona_name]",
 67        "body_spintax": "{Hi|Hey} [firstname], {other [industry] sites in your area are converting better than [domain].|[industry] businesses nearby are outperforming [domain] on conversions.} {Gap is usually 3-4 fixable things.|Same issues, same fixes every time.|Difference comes down to a handful of specific changes.} {Want the list?|Details?|Interested?}",
 68        "tone": "competitive",
 69        "approach": "competitor-angle",
 70        "tested": false,
 71        "conversions": 0,
 72        "sends": 0,
 73        "language": "en"
 74      },
 75      {
 76        "id": "freefix_followup6_sms_01_us",
 77        "channel": "sms",
 78        "step": 6,
 79        "country": "US",
 80        "author": "[persona_name]",
 81        "body_spintax": "{Hi |Hey |}[firstname], {running ads to [domain]?|paying for traffic to [domain]?|spending on Google Ads?} {A [grade] site = wasted ad spend.|[grade] score means paid clicks bounce.|Paid visitors hit a [grade] site and leave.} {Fix the leak first.|Sort the site, then scale.|Address conversion before spending more.} [pricing] full audit.",
 82        "tone": "direct",
 83        "approach": "ad-waste",
 84        "tested": false,
 85        "conversions": 0,
 86        "sends": 0,
 87        "language": "en"
 88      },
 89      {
 90        "id": "freefix_followup7_sms_01_us",
 91        "channel": "sms",
 92        "step": 7,
 93        "country": "US",
 94        "author": "[persona_name]",
 95        "body_spintax": "{Hi |Hey |}[firstname], {scored 43,000+ sites. [domain] needs work.|reviewed 43K+ sites — [domain] is below average.} {Every issue has a fix.|All fixable.|Clear fixes for each one.} [pricing] {for the full list|for the audit}. [brand_url_short]. {One more nudge from me.|Last push.}",
 96        "tone": "authoritative",
 97        "approach": "authority-direct-cta",
 98        "tested": false,
 99        "conversions": 0,
100        "sends": 0,
101        "language": "en"
102      },
103      {
104        "id": "freefix_followup8_sms_01_us",
105        "channel": "sms",
106        "step": 8,
107        "country": "US",
108        "author": "[persona_name]",
109        "body_spintax": "{Last note about [domain].|Final one on [domain].|Signing off on [domain].} {Door's open at [brand_url_short] if you change your mind.|[brand_url_short] is there whenever you're ready.|Still available at [brand_url_short] — no expiry.} {All the best|Thanks|Take care} — [persona_first_name].",
110        "tone": "respectful",
111        "approach": "breakup",
112        "tested": false,
113        "conversions": 0,
114        "sends": 0,
115        "language": "en"
116      }
117    ]
118  }