1  {
  2    "templates": [
  3      {
  4        "id": "email_paul_james_01_za",
  5        "channel": "email",
  6        "author": "Paul James",
  7        "country": "ZA",
  8        "subject_spintax": "{is your [industry] site doing its job|does your [industry] site {turn some visitors off|turn some visitors away|make visitors {call you|click away}}}?",
  9        "body_spintax": "{{Hi|Hey|Howzit} [firstname|there]{,|!}\n\n|}I was {looking at|checking out|reviewing} your website {earlier|recently} and noticed your homepage offer score is about a [grade] ([score]/100) ({don't worry|no worries} — most local businesses {fall around|are in|land in} that range).\n\nNothing is \"broken,\" but you could be missing out on up to [impact]% more leads just from the way your homepage and call-to-action are structured above the fold.\n\nI do {Website|Web|Homepage} {Conversion|Optimisation} Audits that {break this down and show|identify and reveal|pinpoint and demonstrate} exactly what to change for fast lead increases.\n\nIt's a simple one-time service — takes me about 24 hours — and the audit is yours to keep.\n\n{Want me to|Shall I} send over what I found?",
 10        "tone": "friendly",
 11        "approach": "problem-solution",
 12        "tested": false,
 13        "conversions": 0,
 14        "sends": 0,
 15        "language": "en"
 16      },
 17      {
 18        "id": "email_dad_01_za",
 19        "channel": "email",
 20        "author": "Dad",
 21        "country": "ZA",
 22        "subject_spintax": "{how to get more {website|site} visitors to {ring|call} you|{what one|this {one|1}} homepage {tweak|fix} will make more {visitors|searchers|customers} {ring|call} you|{what one|this {one|1}} homepage {tweak|fix} will trigger more {visitors|searchers|customers} to {ring|call} you}?",
 23        "body_spintax": "{{Hi|Hey|Howzit} [firstname|there]{,|!}\n\n|}{I took a quick look at|I reviewed|I had a look at} your homepage and spotted a few places where your site could convert better.\n\nYou know, turn more visitors into warm leads... without any extra ad spend.\n\nI put together a simple breakdown.\n\n{Want me to|Shall I} send it over?",
 24        "tone": "casual",
 25        "approach": "quick-win",
 26        "tested": false,
 27        "conversions": 0,
 28        "sends": 0,
 29        "language": "en"
 30      },
 31      {
 32        "id": "email_dad_02_za",
 33        "channel": "email",
 34        "author": "Dad",
 35        "country": "ZA",
 36        "subject_spintax": "{how to get more {website|site} visitors to {ring|call} you|{what one|this {one|1}} homepage {tweak|fix} will make more {visitors|searchers|customers} {ring|call} you|{what one|this {one|1}} homepage {tweak|fix} will trigger more {visitors|searchers|customers} to {ring|call} you}?",
 37        "body_spintax": "{{Hi|Hey|Howzit} [firstname|there]{,|!}\n\n|}I took a look at your homepage and spotted a few places where your {site|website} could convert better... turning more of your visitors into warm leads.\n\nWithout any extra ad spend.\n\nI do simple \"{Website|Web|Homepage} {Conversion|Optimisation} Audits\" that pinpoint what needs to be tweaked to capture more visitor interest, so these folks don't click away and {end up hiring|wind up hiring|choose} one of your competitors.\n\nIt's a one-time service — you'll get it in 24 hours — and the audit is yours to keep.\n\n{Want me to|Shall I} send over what I found?",
 38        "tone": "helpful",
 39        "approach": "educational",
 40        "tested": false,
 41        "conversions": 0,
 42        "sends": 0,
 43        "language": "en"
 44      },
 45      {
 46        "id": "email_dad_03_za",
 47        "channel": "email",
 48        "author": "Dad",
 49        "country": "ZA",
 50        "subject_spintax": "{sorry, your [industry] site isn't as good as it could be.|is your [industry] site {making visitors click away?|losing your business?}}",
 51        "body_spintax": "{{Hi|Hey|Howzit} [firstname|there]{,|!}\n\n|}I was {looking at|checking out} your website {earlier|recently} and noticed your homepage offer score is about a [grade] ([score]/100) ({don't worry|no worries} — most local businesses are {around|in} that range).\n\nNothing is \"broken,\" but you could be missing out on up to [impact]% more leads just from the way your offer and call-to-action are structured above the fold.\n\n{One thing that would help: [recommendation]|To make more visitors contact you: [recommendation]|{The main thing I noticed|Quick tip from my review}: [recommendation]}\n\nI do {Website|Web|Homepage} {Conversion|Optimisation} Audits that break this down and show exactly what to change {for fast lead increases|to get more leads from the same traffic}.\n\nIt's a simple one-time service — you'll get it in 24 hours — and the audit is yours to keep.\n\n{Want me to|Shall I} send over what I found?",
 52        "tone": "friendly",
 53        "approach": "problem-solution",
 54        "tested": false,
 55        "conversions": 0,
 56        "sends": 0,
 57        "language": "en"
 58      },
 59      {
 60        "id": "email_dad_04_za",
 61        "channel": "email",
 62        "author": "Dad",
 63        "country": "ZA",
 64        "subject_spintax": "{how to get more {website|site} visitors to {ring|call} you|{what one|this {one|1}} homepage fix will make more {visitors|searchers|customers} {ring|call} you|{what one|this {one|1}} homepage {tweak|fix} will trigger more {visitors|searchers|customers} to {ring|call} you}?",
 65        "body_spintax": "{{Hi|Hey|Howzit} [firstname|there]{,|!}\n\n|}I was recently on your site and noticed a {significant|real} opportunity to optimise the main message and call-to-action on your homepage.\n\nGetting first-time visitors to pick up the phone is a challenge for most local businesses, but a few fixes could {|likely }increase your incoming leads by up to [impact]%.\n\nWithout any extra ad spend.\n\n{For example, [recommendation]|{One key area I spotted|A quick example}: [recommendation]}\n\nI specialise in simple \"{Website|Web|Homepage} {Conversion|Optimisation} Audits\" that pinpoint what needs to be tweaked to capture more visitor interest.\n\nIt's a one-time service that identifies clear steps for better results. Give me 24 hours and the audit will be in your hands.\n\n{Want me to|Shall I} send over what I found?",
 66        "tone": "professional",
 67        "approach": "value-focused",
 68        "tested": false,
 69        "conversions": 0,
 70        "sends": 0,
 71        "language": "en"
 72      },
 73      {
 74        "id": "email_dad_05_za",
 75        "channel": "email",
 76        "author": "Dad",
 77        "country": "ZA",
 78        "subject_spintax": "{does your [industry] {site|website} {make {visitors|customers} call you|trigger phone calls}|after they see your [industry] website, do they call you}?",
 79        "body_spintax": "How many customers come to your site but instead of calling you, they click away?\n\nWhy?\n\nWhy did they leave?\n\nWhy didn't they call you?\n\nThere's always a reason.\n\nOften there are several reasons.\n\nBut the good news is that those {|losing }factors can be identified.\n\nAnd fixed.\n\nThe purpose of our {Website|Web|Homepage} {Conversion|Optimisation} Audit is to identify what is {pushing|turning} your potential customers away.\n\nYour customised audit report will itemise the changes {|that are }needed on your home page so more visitors stay and contact you.\n\nThe goal is to get more of your site visitors to contact you, not go find one of your competitors.\n\nInterested?",
 80        "tone": "direct",
 81        "approach": "problem-focused",
 82        "tested": false,
 83        "conversions": 0,
 84        "sends": 0,
 85        "language": "en"
 86      },
 87      {
 88        "id": "email_001_za",
 89        "channel": "email",
 90        "author": "System",
 91        "country": "ZA",
 92        "subject_spintax": "{is your [industry] site doing its job|does your [industry] {website|site} {perform|convert} {well|properly}}?",
 93        "body_spintax": "{{Hi|Hey|Howzit} [firstname|there]{,|!}\n\n|}I {ran|completed|performed} an initial assessment of [domain] - your homepage scored [grade] for conversion potential.\n\nThe biggest issue: [recommendation]\n\nThis is {likely|probably} costing you up to [impact]% of potential customers who visit your site.\n\nI do {Website|Web|Homepage} {Conversion|Optimisation} Audits that show exactly what to change {to get more leads from the same traffic|for fast lead increases}. One-time paid service - takes ~24 hours - detailed audit report is yours to keep.\n\n{Want me to|Shall I} send {over|you} the full {details|breakdown}?",
 94        "tone": "professional",
 95        "approach": "problem-solution",
 96        "tested": false,
 97        "conversions": 0,
 98        "sends": 0,
 99        "language": "en"
100      },
101      {
102        "id": "email_002_za",
103        "channel": "email",
104        "author": "System",
105        "country": "ZA",
106        "subject_spintax": "{does your [industry] site turn {some|many} visitors away|is your [industry] {website|site} {losing|missing|discouraging} {|some }potential customers}?",
107        "body_spintax": "{{Hi|Hey|Howzit} [firstname|there]{,|!}\n\n|}{Quick heads up|Heads up|Quick update} about [domain].\n\nYour site currently scores [grade] ([score]/100) for conversion optimisation. {Many|Most} [industry] businesses are in this range, but there's a specific issue {limiting your leads|affecting your lead flow}.\n\nThe problem: [recommendation]\n\nThis means up to [impact]% of visitors who could become customers are {bouncing|leaving} instead.\n\nI specialise in {Website|Web|Homepage} {Conversion|Optimisation} Audits for [industry] businesses. One-time paid audit (~24 hours) delivers a detailed report showing exactly what to change.\n\n{Interested in seeing|Want to see} what {the|your} audit {includes|covers|highlights}?",
108        "tone": "helpful",
109        "approach": "educational",
110        "tested": false,
111        "conversions": 0,
112        "sends": 0,
113        "language": "en"
114      },
115      {
116        "id": "email_003_za",
117        "channel": "email",
118        "author": "System",
119        "country": "ZA",
120        "subject_spintax": "{how to get more {website|site} visitors to {ring|call} you|{what one|this {one|1}} homepage {tweak|fix} will make more {visitors|searchers|customers} {ring|call} you|{what one|this {one|1}} homepage {tweak|fix} will trigger more {visitors|searchers|customers} to {ring|call} you}?",
121        "body_spintax": "{{Hi|Hey|Howzit} [firstname|there]{,|!}\n\n|}I {analysed|reviewed|examined} [domain] and noticed something that's {probably|likely} holding back your business.\n\nYour homepage has a [grade] conversion score. The main weakness: [recommendation]\n\nYou could be missing up to [impact]% more leads from {visitors|prospects} who {land on|arrive at} your site but don't {take action|act|{ring|call|contact} you}.\n\nI do paid {Website|Web|Homepage} {Conversion|Optimisation} Audits that identify these issues and show exactly how to fix them. 24-hour turnaround, detailed report is yours to keep.\n\n{Want the audit|Like to see the} {details|breakdown}?",
122        "tone": "casual",
123        "approach": "quick-win",
124        "tested": false,
125        "conversions": 0,
126        "sends": 0,
127        "language": "en"
128      },
129      {
130        "id": "email_004_za",
131        "channel": "email",
132        "author": "System",
133        "country": "ZA",
134        "subject_spintax": "{sorry, your [industry] site isn't as good as it could be|{bad news|heads up}: your [industry] {site|website} needs {work|improvement}}",
135        "body_spintax": "{{Hi|Hey|Howzit} [firstname|there]{,|!}\n\n|}Bad news: [domain] scored [grade] on conversion optimisation.\n\nGood news: I can show you exactly what's {wrong|the issue} and how to fix {it|this}.\n\nThe biggest problem right now: [recommendation]\n\nEstimated impact: up to ~[impact]% lead loss.\n\nI offer {Website|Web|Homepage} {Conversion|Optimisation} Audits (paid, one-time service) that give you a complete breakdown of what to change. Takes about 24 hours, and the report is yours to keep.\n\n{Shall I|Want me to} send over what {the|your} audit {includes|covers|highlights}?",
136        "tone": "direct",
137        "approach": "social-proof",
138        "tested": false,
139        "conversions": 0,
140        "sends": 0,
141        "language": "en"
142      },
143      {
144        "id": "email_005_za",
145        "channel": "email",
146        "author": "System",
147        "country": "ZA",
148        "subject_spintax": "{this one change will keep more visitors on your site.|{what if|imagine if} one {simple|quick} fix {beefed up|boosted} your {homepage|website} {leads|conversions}?}",
149        "body_spintax": "{{Hi|Hey|Howzit} [firstname|there]{,|!}\n\n|}I found a {conversion|lead capture} issue on [domain] that's {probably|likely} costing you customers.\n\nThe main issue we found: [recommendation]\n\nYou could be losing up to [impact]% of potential leads because of this.\n\nI provide paid {Website|Web|Homepage} {Conversion|Optimisation} Audits that pinpoint issues like this and explain exactly how to fix them. 24-hour delivery, comprehensive report you keep.\n\n{Interested|Want} to {learn|hear} more about {the|your} audit?",
150        "tone": "professional",
151        "approach": "authority",
152        "tested": false,
153        "conversions": 0,
154        "sends": 0,
155        "language": "en"
156      }
157    ]
158  }