1  # auditandfix.com — Traffic Flow Map
 2  
 3  ## Page Entry Points and Their Traffic Sources
 4  
 5  ### / (index.php) — Order/landing page
 6  
 7  **Traffic sources:** SEO (organic search), direct navigation, referrals from scan.php
 8  **Visitor state:** Researching CRO services, may have seen scan page first
 9  **Primary goal:** Purchase ($297/$337/£159)
10  **Copy angle:** Benefit-led, problem-aware but not pre-warmed
11  
12  ### /scan (scan.php) — Free website audit tool
13  
14  **Traffic sources:** SEO ("free website audit tool"), social advertising, referrals from index.php
15  **Visitor state:** Curious, not purchase-ready, wants to see their score
16  **Primary goal:** Email capture → nurture toward purchase
17  **Copy angle:** Tool-focused, curiosity-driven, SEO-optimised
18  
19  ### /o/{site_id} (o.php) — Outreach short URL
20  
21  **Traffic sources:** Cold SMS and email outreach (333Method pipeline)
22  **Visitor state:** Pre-warmed — they received a message saying their site has problems
23  **Primary goal:** Direct purchase, minimal friction
24  **Copy angle:** Should acknowledge the outreach, e.g. "We audited your site"
25  **Note:** Redirects to index.php with prefill params (?domain=...&email=...&country=...)
26  **TODO:** Consider a dedicated landing page for /o/ visits with outreach-specific H1 — "We audited your site. Here's what we found." — rather than using the generic index.php hero. Currently this is handled by URL prefill only.
27  
28  ### /v/{video_id} (coming — 2Step project)
29  
30  **Traffic sources:** Cold video outreach (2Step pipeline)
31  **Visitor state:** Highly pre-warmed — watched a personalised video about their site
32  **Primary goal:** Direct purchase
33  **Copy angle:** Personalised video landing page
34  **Status:** Not yet built — see 2Step project
35  
36  ### /thank-you (thank-you.php) — Post-purchase confirmation
37  
38  **Traffic sources:** PayPal redirect after successful payment
39  **Visitor state:** Just purchased, positive
40  **Primary goal:** Set expectations, reduce buyer's remorse, referral/upsell
41  **Note:** noindex — should not appear in search results
42  
43  ## Key Insight: Copy Should Match Entry Point
44  
45  - index.php and scan.php serve cold/warm audiences — benefit-led copy is correct
46  - /o/ visitors are pre-warmed by outreach — the generic "Stop losing customers" H1 is suboptimal for them
47  - The current solution (URL prefill) is functional but a dedicated /o/ landing page would convert better
48  - Do not change index.php H1 to outreach-specific copy — it serves mixed traffic